Lara Emy Campos

UI/UX Designer focused on Information Architecture and high data-density systems, with 2 years of experience across the full end-to-end lifecycle of digital products. Specialized in Product Discovery, translating business rules into scalable user journeys, and reducing cognitive load through Usability Heuristics and Cognitive Psychology.

Designer de Usabilidade e Mídias Sociais at V4 Company (2025-08 – Present)

• Conversion Optimization: Planned and developed performance-focused landing pages, applying UX/UI techniques to reduce friction across the sales funnel.
• Responsive Interface Design: Created responsive interfaces and adaptable layouts, developing visual strategies for Growth campaigns focused on retention and ROI.
• Metrics Analysis & Usability: Analyzed performance metrics and conducted usability evaluations to identify bottlenecks and propose continuous interface improvements.

Product Designer Autônoma at Gewahlt (2025-01 – 2026-12)

Digitized visa operations workflow and designed Information Architecture systems

• Process Optimization & Efficiency: Digitized the visa operations workflow, replacing manual management through Drive and email with a centralized platform. The solution eliminated the need for email support for recurring questions and generated 18 hours of weekly time savings per analyst through automated uploads and document triage.
• Data Standardization & Quality: Designed a structured Information Architecture system with standardized naming conventions, eliminating data entry errors and document inconsistencies. The framework was built for full scalability, enabling the addition of multiple visa categories without impacting system performance.
• Engagement & UX Strategy: Developed a gamified interface divided into modular blocks, reducing cognitive load and increasing user interaction throughout the immigration journey. The redesign resulted in an 11.4% reduction in form abandonment rate, transforming a dense bureaucratic process into a fluid and intuitive experience.

Product Designer Autônoma at Compliance Complytech (2025-01 – 2025-12)

Designed end-to-end compliance ecosystem with whistleblowing and AI-powered investigation modules

• Investigation Architecture & AI: Designed an end-to-end compliance ecosystem, integrating a whistleblowing channel with an AI-powered investigation module. The implementation of intelligent case synthesis reduced investigators' operational time by 20 hours per week, eliminating the need for manual summaries of evidence and testimonies.
• Sensitive Data Management & Confidentiality: Developed complex journeys for multiple access roles, ensuring whistleblower anonymity while maintaining full traceability for the audit team. Focused on interfaces that minimize cognitive bias and ensure compliance with strict legal data protection requirements.
• Leadership & Scope: Acted as the sole designer responsible for the entire product lifecycle, from scope definition and stakeholder demand prioritization to the final implementation of the solution. Structured the platform to be modular and scalable, supporting the expansion of new governance modules.

Product Designer Autônoma at IGC Partners (2024-01 – 2024-12)

Implemented new modules in existing internal platform with design systems

• Scalability & Design Systems: Implemented new modules in an existing internal platform while ensuring visual and interaction consistency through the structured use of Design Systems and reusable component libraries.

Representante de Experiência do Usuário (UX) at Reckitt Benckiser (2024-02 – 2024-08)

Supported user needs analysis and brand consistency optimization

• User Needs & Pain Point Analysis: Supported the identification of user needs and pain points, focusing on optimizing digital journeys and interfaces.
• Brand Voice & Visual Consistency: Adapted tone of voice and visual identity across different brands within the group, ensuring communication and copy were aligned with each product's strategy.
• Interactive Solution Development: Designed interactive elements to validate solutions, focusing on improving user experience and strengthening the company's digital presence.

Representante de Experiência do Usuário (UX) at Mercado Livre (2020-01 – 2021-06)

Analyzed behavioral patterns and user data for platform optimization

• Behavioral Pattern Analysis: Identified behavioral patterns and friction points within the platform, providing strategic insights to the Product and UX teams.
• User Data Analysis: Analyzed user data to translate real user needs into practical recommendations for new features.

Especialista in UI/UX Design – EBAC (Escola Britânica de Artes Criativas)

Graduação in Letras Língua Portuguesa – Universidade Presbiteriana Mackenzie (2025)

Curso in Figma Avançado & UX UI Advanced – Udemy (2023)

Curso in UX & Design Thinking – Udemy (2025)