Leandro Miranda

Product & Product Design specialist with expertise in Product Discovery, Value Proposition, Design Thinking, Product Roadmap, MVP & MVS Lean Startup, Product Build & Delivery, Product Management, Product Growth, Business Canvas Framework, and Go to Market Plan.

Agile

Management experience including Scrum Framework, Kanban Framework, Design Sprint, Squad Design, Agile Processes, and Agile Culture. Marketing knowledge in Brand and Positioning, Lead Generation, Digital Strategy, Communication Planning, and Trade Marketing Support.

Market

Intelligence capabilities in Lead Management and Distribution, Market Study, Benchmark and Players Monitoring, and Market Search for sales strategy development.

Business

Development expertise in Business Case, Business Model, POC and Crash-test Project.

Founder & CPO as a Service - LM for Business - San Paolo, SP

(2021-11)

Consultoria especializada para negócios em crescimento!

• Consultoria Produtos Digitais: Product Strategy, Product Discovery, Agile Culture, Product Delivery, Product Led Growth, Product Analytics, AI Products
• Consultoria Empresarial: Plano de Negócios, Mapeamento de Processos, Assessoria de Gestão de Pessoas, Experiência do Cliente, Marketing Digital & Vendas, Gestão de Projetos
• AI Projects: AI Agents, AI & Automations, AI Assessment

Partner & Head of Product and Product Design - Easy Carros - São Paulo, Brasil

(2021-07 - 2021-12)

• Responsable to create business process and build solutions with product team, think about business architecture, analysis around the business company ecosystem
• Necessary also connect product strategy with the market opportunity, leaning on who is our customer? what are their needs? what products most effectively deliver solutions?
• Work in Product Plan Portfolio Development recommendations consistent with a research finding, market performance of the existing product and consistent with the overall Company Plan
• Work with Research to develop annual plans for product research
• Support to develops strategies and advertising campaigns to promote new and existing products
• Building solid process about product discovery
• Management Design Team and help to grow & delivery
• Creat UX process and arquitecture of information
• Building design culture & setup design frameworks and tools
• Support to Setup Design System and Agile culture

Partner & Head of Product and Technology - Easy Carros - São Paulo, Brasil

(2021-01 - 2021-12)

• Responsable to create business process and build solutions with product & design UX team, think about business architecture, analysis around the business company ecosystem
• Necessary also connect product strategy with the market opportunity, leaning on who is our customer? what are their needs? what products most effectively deliver solutions?
• Work in Product Plan Portfolio Development recommendations consistent with a research finding, market performance of the existing product and consistent with the overall Company Plan
• Work with Research to develop annual plans for product research
• Support to develops strategies and advertising campaigns to promote new and existing products
• Responsable to create business tech and build IT structure with technology team, like a Software backend and frontend Engineers, Infrastructure Engineers, Cyber Analysts and Tech Leaders
• Responsable also to build scalability for softwares, to detail technology stacks, plug-in-play tech partners and service providers, a most of the time to connected external technology to company strategy
• Create technology solutions and create plans for each one, with guide line of innovation, maintenance, continuity and contingencies

Head of Product Technology & New Business - Easy Carros - São Paulo, Brasil

(2020-06 - 2021-01)

• Responsable to create business process and build solutions with product & design UX team, think about business architecture, analysis around the business company ecosystem
• Necessary also connect product strategy with the market opportunity, leaning on who is our customer? what are their needs? what products most effectively deliver solutions?
• Work in Product Plan Portfolio Development recommendations consistent with a research finding, market performance of the existing product and consistent with the overall Company Plan
• Work with Research to develop annual plans for product research
• Support to develops strategies and advertising campaigns to promote new and existing products
• Responsable to create business tech and build IT structure with technology team, like a Software backend and frontend Engineers, Infrastructure Engineers, Cyber Analysts and Tech Leaders
• Responsable also to build scalability for softwares, to detail technology stacks, plug-in-play tech partners and service providers, a most of the time to connected external technology to company strategy
• Create technology solutions and create plans for each one, with guide line of innovation, maintenance, continuity and contingencies
• Responsable to lead business plan integrating the work of different verticals, sales, marketing & operations to ensure aggressive growth and the best customer experience
• Owner to be partner with others department and support groups to change all that needs to change so that the agreed business growth objectives materialize in the defined time period
• Responsable to research both direct competition and other international examples, and able to anticipate market signals and react to them in the shortest possible time
• Experience to create and meet commercial objectives and continuously search for business opportunities that bring new partners, service providers & customers

Head of Product and Business Development - Easy Carros - São Paulo e Região, Brasil

(2020-01 - 2020-06)

Responsable to Product and Business Development work in new business whether being product or services, portfolio management, segmentation and position product, to build and manage services connected to brand strategy and planning life cycle on services and solutions.

Product Strategy & Business Development Manager - Movida Aluguel de Carros - São Paulo, Brasil

(2019-02 - 2020-01)

• Responsable to Strategy and Product work in developing new business whether being product or services, portfolio management, segmentation and position company, to build and manage services connected to brand strategy and planning life cycle on services and solutions
• Responsable also Market Intelligence work in lead management and generation, market study and analysis like a market share, benchmark and players monitoring, market search to development of sales strategy
• Responsable to Business Development

Product Strategy Manager - Movida Aluguel de Carros - São Paulo e Região, Brasil

(2018-07 - 2019-02)

Responsable to Strategy and Product work in developing new business whether being product or services, portfolio management, segmentation and position

• Owner to be partner with others department and support groups to change all that needs to change so that the agreed business growth objectives materialize in the defined time period
• Responsable to research both direct competition and other international examples, and able to anticipate market signals and react to them in the shortest possible time
• Experience to create and meet commercial objectives and continuously search for business opportunities that bring new partners, service providers & customers

Coordenador de Soluções e Serviços Sr. - Ticket Log - São Paulo e Região, Brasil

(2017-09 - 2018-07)

Gestão de Equipe de Desenvolvimento de Soluções e Serviços e Gestão de Portfólio de Negócios, Desenvolvimento de estratégia Go to Market, Planejamento Tático, Acompanhamento do ciclo de vida de Soluções e Serviços, análise de Posicionamento e Segmentação, Criação de Soluções com técnicas de Service Design , MVS, Design Thinking, Customer Journey, Lean Startup, Business Model Canvas, POC e Business Plan.

Coordenador de Soluções e Serviços - Ticket Log - São Paulo, Brasil

(2016-06 - 2017-09)

Analista de Produto Sr - Ticket Serviços S.A. - São Paulo, Brasil

(2014-10 - 2016-06)

Desenvolvimento de Novos Negócios, Gestão do Portfólio de Produtos e Serviços, Análise de Segmentação e Posicionamento, e análise e planejamento do ciclo de vida dos Produtos e Serviços. Utilização de Metodologias como Business Model Canvas, Customer Journey, Design Thinking, Design Sprint, Business Plan, e POC.

Analista de Produto PI - Ticket Serviços S.A. - São Paulo, Brasil

(2014-02 - 2014-10)

Analista de Produto Jr - Ticket Serviços S.A. - São Paulo, Brasil

(2013-06 - 2014-02)

Assistente Administrativo III - Ticket Log - São Paulo, Brasil

(2011-10 - 2013-06)

Assistente Administrativo II - Ticket Log - São Paulo, Brasil

(2009-12 - 2011-10)

Auxiliar Administrativo e Estatísticas - Pamcary - São Paulo, Brasil

(2008-12 - 2009-12)

Desenvolvimento de Automatizações, acompanhamentos e Dashboard de gestão operacional. Criação de padrões, rotinas e cruzamento de dados para geração de informações que suportasse a tomada de decisões

Auxiliar Administrativo - Pamcary - São Paulo, Brasil

(2007-08 - 2008-12)

Análise de Documentos relacionados a processos de sinistro, acompanhamento estatístico das informações e desenvolvimento de controles e indicadores de desempenho

Técnico em Qualidade e Serviço - McDonald's Corporation - São Paulo, Brasil

(2007-05 - 2007-08)

Responsável por cumprimento de procedimentos e rotinas estabelecidas, atendimento e desenvolvimento de atividades operacionais, treinamento e capacitação de novos funcionários e estruturação de plano operacional

Atendente - McDonald's Corporation - São Paulo, Brasil

(2006-06 - 2007-05)

Estagiário - McDonald's Corporation - São Paulo, Brasil

(2006-03 - 2006-05)

Bachelor of Business Administration (BBA) - Administração de Empresas - Universidade Cruzeiro do Sul (2008 - 2011)

Product-Led Growth Micro-Certification (PLGC)™ - Product Management - Product School (2023-08 - 2033-09)

Masterclass - Technology Business - Product School (2020 - 2020)

Extensão - Service Design, Lean Startup - Hivelab (2016 - 2016)

Extensão - Avaliação de Resultados em Marketing, Gestão de Marketing - Escola Superior de Propaganda e Marketing (2014 - 2014)