Lucas Marques

Tech SEO at Moveup Media (2025-05 – Present)

Designed and deployed specialized AI agents for competitive monitoring and search pattern analysis, streamlining the data extraction process and establishing an autonomous approach to SEO workflows.
Implemented automated technical systems, including the use of embeddings for automated hreflang and architecture checks, which significantly reduced manual audit times and increased overall crawl efficiency.
Collaborated directly with engineering teams to resolve complex JavaScript rendering and indexing bottlenecks, translating high-level technical roadmaps into tangible organic growth.

SEO Consultant at Sociax Enterprise (2025-05 – Present)

Delivered comprehensive technical growth marketing strategies for diverse clients, auditing complex site architectures to identify and resolve critical indexing and canonicalization barriers.
Architected advanced product roadmaps focused on the intersection of UX and technical SEO, driving measurable improvements in Core Web Vitals (LCP, CLS) and organic visibility.
Advised key stakeholders on the implementation of advanced SEO frameworks and automation opportunities, effectively bridging the gap between high-level business objectives and complex technical execution.

SEO Product Specialist at Catena Media (2021-10 – 2025-03)

Designed technical roadmap features including schema markup automation (FAQ and Product) and JavaScript rendering optimization, resulting in an average health score improvement from 70 to 90 across company products.
Creation of reports on key KPIs integrated across different tools.
On-Page SEO for the company's main products.

Technical SEO Analyst at B2W Digital | Americanas (2022-02 – 2024-04)

Executed quarterly technical audits for three massive e-commerce platforms, identifying canonicalization errors that, when resolved, led to a 15% increase in organic crawl budget across Americanas.com.br

Marketing and IT Consultant at Zentrum Group (2020-04 – 2021-11)

Managed projects for the company's 4 websites, ensuring that all Front-end, Back-end, SEO, and SEM demands were delivered on time and with the expected quality.
Managed a phased migration to AWS servers, configuring advanced server-side caching and optimizing server response times (TTFB), decreasing average crawl time by 30%.

SEO and SEM Analyst at Imidiata Comunicação (2020-11 – 2022-01)

Optimized clients' SEM campaigns, conducted technical SEO audits and keyword research to optimize organic results and overall on-page elements, including architecture and internal linking.
Consistently focused on delivering digital marketing results for clients, regardless of the niche.

SEO Analyst at CentralAr.com (2018-01 – 2020-10)

Ensured the best experience for users and partners of the company's B2C and B2B websites, balancing UX and SEO improvements to create a site that was not only prepared for search engines but also better optimized for customers.
Led the SEO strategy for the migration of over 20k URLs from a proprietary platform to SAP, creating comprehensive redirection maps that preserved 98% of pre-migration organic traffic within 30 days.

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