Tech SEO at Moveup Media (2025-05 – Present)
- Designed and deployed specialized AI agents for competitive monitoring and search pattern analysis, streamlining the data extraction process and establishing an autonomous approach to SEO workflows.
- Implemented automated technical systems, including the use of embeddings for automated hreflang and architecture checks, which significantly reduced manual audit times and increased overall crawl efficiency.
- Collaborated directly with engineering teams to resolve complex JavaScript rendering and indexing bottlenecks, translating high-level technical roadmaps into tangible organic growth.
SEO Consultant at Sociax Enterprise (2025-05 – Present)
- Delivered comprehensive technical growth marketing strategies for diverse clients, auditing complex site architectures to identify and resolve critical indexing and canonicalization barriers.
- Architected advanced product roadmaps focused on the intersection of UX and technical SEO, driving measurable improvements in Core Web Vitals (LCP, CLS) and organic visibility.
- Advised key stakeholders on the implementation of advanced SEO frameworks and automation opportunities, effectively bridging the gap between high-level business objectives and complex technical execution.
SEO Product Specialist at Catena Media (2021-10 – 2025-03)
- Designed technical roadmap features including schema markup automation (FAQ and Product) and JavaScript rendering optimization, resulting in an average health score improvement from 70 to 90 across company products.
- Creation of reports on key KPIs integrated across different tools.
- On-Page SEO for the company's main products.
Technical SEO Analyst at B2W Digital | Americanas (2022-02 – 2024-04)
- Executed quarterly technical audits for three massive e-commerce platforms, identifying canonicalization errors that, when resolved, led to a 15% increase in organic crawl budget across Americanas.com.br
Marketing and IT Consultant at Zentrum Group (2020-04 – 2021-11)
- Managed projects for the company's 4 websites, ensuring that all Front-end, Back-end, SEO, and SEM demands were delivered on time and with the expected quality.
- Managed a phased migration to AWS servers, configuring advanced server-side caching and optimizing server response times (TTFB), decreasing average crawl time by 30%.
SEO and SEM Analyst at Imidiata Comunicação (2020-11 – 2022-01)
- Optimized clients' SEM campaigns, conducted technical SEO audits and keyword research to optimize organic results and overall on-page elements, including architecture and internal linking.
- Consistently focused on delivering digital marketing results for clients, regardless of the niche.
SEO Analyst at CentralAr.com (2018-01 – 2020-10)
- Ensured the best experience for users and partners of the company's B2C and B2B websites, balancing UX and SEO improvements to create a site that was not only prepared for search engines but also better optimized for customers.
- Led the SEO strategy for the migration of over 20k URLs from a proprietary platform to SAP, creating comprehensive redirection maps that preserved 98% of pre-migration organic traffic within 30 days.
