Marcelo Bissoli

22 years of experience in Project Development / New Products, accumulating launches in different industry sectors: automotive, equipment, agriculture and fitness.

• In the 2-wheel segment, carrying out the business strategy, pricing and sales channels, market studies, financial analysis, brand development, defining the product scope, product development, introducing the assembly line, carrying out the approval process of the product and obtaining the CAT, approval process of the brand as an assembler. Product technical manager.

• People management – transversal and direct teams.

• Project Management – structuring of the project management office, application of product development methodologies, from conception to launch.

• Product development on a global scale in sync with the construction of a new factory.

• Experience in quality tools (6 Sigma) and management indicators (KPI's, S Curves).

• Market studies with Marketing with consequent repositioning of products, enabling projects with Headquarter to ensure product survival and greater competitiveness for the company.

• Sourcing (Brazil, China, France), aiming at product development.

• Management of product replacement processes (current ones for new launches).

• Development of innovative products in the agricultural area – coffee culture.