Marketing manager
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Accomplished Marketing Campaign & Communications Manager with over a decade of experience orchestrating high-impact marketing strategies and fostering dynamic team synergy. Excel at leading multifaceted campaigns that surpass KPI expectations and resonate with diverse audiences. Proficient in optimizing cross-channel marketing investments and spearheading content production that aligns tightly with strategic brand goals.
History of establishing strong partnerships and driving innovative brand engagements. Proven track record of enhancing market presence and consumer engagement across gaming and cultural sectors. Dedicated to leveraging analytical insights to shape future marketing decisions and expand brand reach.
Marketing Manager at Kärcher Portugal (2025-01 – Present)
As Marketing Manager at Kärcher Portugal, defined brand strategy and executed campaigns in the Portuguese market. Operated for a global leader in professional and consumer cleaning solutions, aiming to build brand relevance, maximize visibility, and develop effective marketing initiatives that engage consumers and business partners, always with a balanced approach to creativity and performance.
Marketing Campaign & Communications Manager Marketing Program Specialist at PlayStation Portugal (2021-01 – 2024-12)
Lead multifaceted marketing campaigns from ideation through execution, ensuring alignment with strategic brand goals and audience engagement. Optimize marketing investments across various channels, including content creation, OOH, and social media, to maximize ROI. Oversee content production to ensure consistency with brand voice and resonance with target demographics.
Establish and maintain strategic partnerships with industry influencers and agencies to amplify campaign reach. Analyze campaign data to assess performance and inform future marketing decisions.
Marketing Product Manager Territory Marketing IC2 at PlayStation Portugal (2020-01 – 2021-12)
Orchestrated PS5 launch, transforming it into a significant cultural event in Portugal amidst pandemic. Developed and implemented strategic plans to strengthen third-party distributor partnerships, enhancing campaign performance and brand visibility in market. Directed successful launches for major titles Ghost of Tsushima and Last of Us Part II, navigating challenges posed by global health crisis.
Fostered collaboration between central product management, Trade Marketing, Sales, and Public Relations teams, ensuring cohesive and effective marketing initiatives.
Community Manager Territory Marketing IC1 at PlayStation Portugal (2018-01 – 2020-12)
Managed website content for PlayStation Portugal, ensuring current, accurate information and overseeing local campaign integrations and contest executions. Directed daily social media strategy and publication across platforms, including Facebook and Twitter, with a focus on engaging Portuguese audience and coordinating with agencies for creative assets.
YouTube channel operations, from video uploads to campaign and playlist management, enhancing user engagement and content optimization. Supported forum activities, facilitating content publication and promotional efforts, and collaborated on monthly reporting.
Social Media Manager at PlayStation Portugal (2014-01 – 2018-12)
Developed and executed digital marketing strategies across major social media channels, including Facebook, Twitter, YouTube, and Instagram, to enhance brand presence and user engagement. Managed website content, ensuring consistency with brand voice and marketing objectives. Coordinated eCRM content, optimizing customer communication and retention strategies.
Gaming and Peripherals Reviewer at Zwame.pt and Sapo.pt, Mega Score Magazine, Hype! Magazine
Theater Technical Director at Cine Teatro São Pedro
Bachelor's Degree in Sound and Image – Escola Superior de Artes e Design de Caldas da Rainha
