Paulo Fragatti

Graphic designer and art director with 15 years of experience, 12 of them inside advertising agencies. I work with typography, grid systems and layout to keep large sets of assets consistent, from social templates and infographics to one-pagers and print-ready files. I use AI as a production tool and finish everything by hand. Top Rated on Upwork with 100% Job Success and 60+ completed projects.

Freelance Graphic Designer & Art Director at Independent (2022-01 – Present)

• Design brand identities, packaging, social templates, ad creatives and motion assets for agencies and marketing teams in the US, Europe and Brazil.
• Build layout systems and templates that keep dozens of assets on brand across formats.
• Prepare print-ready files, work with printer dielines and handle final production checks.
• Use AI image tools with Photoshop and Illustrator to speed up production without losing quality.
• Top Rated on Upwork, 100% Job Success, 60+ projects delivered.

Visual Designer at SoloEd (2018-01 – 2022-12)

• Led creative direction for digital campaigns, ads and animations across several platforms.
• Created layout and template systems that kept campaigns consistent across channels.
• Worked with marketing, content and dev teams to deliver on schedule.

Senior Art Director at Rock It Mkt (2016-01 – 2018-12)

• Developed brand identities and campaign key visuals for events and promotions.
• Directed designers and reviewed work before client delivery.

Senior Art Director at E3 Comunicação Integrada (2013-01 – 2016-12)

• Created integrated campaigns for public and private clients, print and digital.
• Owned art direction from concept to final artwork, including print production files.

Art Director at Desafio Comunicação Integrada (2009-01 – 2013-12)

• Designed advertising campaigns with copywriters and strategists.
• Produced layouts, key visuals and print materials for national brands.

Bachelor in Advertising – Faculdade Anhanguera de Santa Bárbara (2005-01 – 2008-12)