Priscila Gama

Strong experience in the pharmaceutical industry, with more than 20 years of experience and strategic expertise in product management, marketing, and business development. Expertise in brand strategy development, marketing planning with global and regional teams, positioning, segmentation, and product lifecycle management. Data-driven approach supported by market intelligence, data analysis, performance KPIs, business expansion opportunities, and commercial results enhancement.

Development and execution of brand plans, campaigns, launches, and demand generation strategies. Cross-functional collaboration with Commercial, Medical Affairs, Market Access, and Regulatory teams, ensuring alignment and execution. Consistent participation in national and international congresses and events, strengthening brand presence, visibility, and credibility.

Strong ability to translate market insights, unmet medical needs, and pharmaceutical market trends into competitive strategies and business decisions. Relationship management with KOLs, HCPs, and institutional stakeholders, increasing engagement, differentiation, and brand positioning while generating value.

Training & Development Consultant at Priscila Gama (2021-01 – Present)

• Facilitation of Human Development programs, focusing on leadership, behavioral competencies, communication, emotional intelligence, and team development;
• Development and implementation of learning, personal development, and corporate well-being strategies through coaching and mentoring programs;
• Leadership of corporate health and well-being events and projects for organizations across different industries, promoting employee engagement, people development, and quality of life.
• Successful execution of leadership, development, and training program at RD Saúde, training 6,000 professionals and achieving 92% participant satisfaction
• Execution of training programs, events, and human development and well-being projects for organizations including Sesc, Bradesco Saúde, The Body Shop, Hospital Amparo Maternal, Track&Field, among others.

Senior Product Manager at Chiesi Laboratórios (2017-12 – 2020-12)

• Strategic management of a globally established portfolio in Respiratory and Cardiovascular specialties, leading brand planning, 5-Year Plan (5YP), P&L, Budget, Forecast, and S&OP in alignment with global strategy;
• Leadership of brand strategy planning and execution, including positioning, segmentation, lifecycle management, demand generation, growth, and competitive differentiation;
• Leadership of cross-functional strategies with Medical Affairs, Market Access, Commercial, Supply Chain, Regulatory, and Business teams, ensuring execution excellence;
• Development of innovation and digital transformation projects, including omnichannel strategies, digital medical engagement, and initiatives focused on patient journey, access, and adherence;
• Management of relationships with KOLs, HCPs, and strategic stakeholders, as well as leadership of Sales Force training and capability-building initiatives focused on brand strategy, positioning, and commercial execution;
• Joint work with Market Access, implementing initiatives across private and public markets, including the Farmácia Popular Program and pilot projects to expand access, demand, and portfolio performance.
• Received the Best Marketing Professional Award in recognition of excellence in brand strategy and performance;
• Developed a brand defense plan for the launch of a generic medicine in a blockbuster market;
• Implemented strategies to maintain therapy availability in the public market in response to access disruption risk;
• Increased sales of Fostair, a respiratory therapeutic product, by 25% in 2020 versus 2019;
• Achieved 35% growth for Clenil, a respiratory medicine, through strategic expansion within the Farmácia Popular Program and Primary Care Units of the Brazilian Unified Health System (SUS).

Product Manager at Zambon (2014-12 – 2017-06)

• Strategic management of the Pain portfolio, leading brand planning, positioning, repositioning, launches, investment management, and growth strategies;
• Coordination of product launches, strategic brand repositioning, development of Business Cases for line extensions, and leadership of sample optimization, target revision, segmentation, and future launch planning projects;
• Development and implementation of marketing and demand generation strategies, including market segmentation, target audience definition, promotional campaigns, and competitive differentiation initiatives;
• Management of Sales Force engagement and capability-building strategies, including technical-commercial training, campaigns, and soft skills development to support brand strategy execution;
• Relationship management with Medical Affairs, points of sale, KOLs, HCPs, and medical societies, structuring Speaker Board, Medical Education, and Speaker Training strategies to strengthen brand positioning.
• Reversed a flat-growth scenario through repositioning, target revision, and segmentation, generating 15% growth in units and revenue for Spidufen, a pain and inflammation medicine;
• Structured Speaker Board and intensive Sales Force training, strengthening relationships with KOLs and medical societies

Product Manager at Adium (2014-01 – 2014-12)

• Strategic portfolio management in Urology, Gynecology, and Endocrinology, including brand planning, positioning, segmentation, lifecycle management, and growth strategies;
• Led brand repositioning, communication strategy definition, and implementation of integrated initiatives with Marketing, Sales Force, Medical Affairs, and KOLs;
• Development and implementation of Continuing Medical Education strategies, technical-scientific training, and Sales Force capability-building initiatives, strengthening execution and brand effectiveness.
• Excelence in strategy implementation that resulted in 6% market share at the launch of Cabertrix, recognized as the best LATAM launch within Adium Group.

Product Manager – Rare Diseases & Pain at Pfizer (2001-10 – 2013-12)

• Strategic management of therapeutic portfolios in Gaucher Disease and specialized therapies for pain and inflammation, with responsibility for brand strategy, positioning, access, and market development;
• Leadership of national product launch, structuring Marketing, access, and patient journey strategies in partnership with global teams, centers of excellence, and strategic stakeholders.
• Achieved 5% market share within six months, consolidating rapid market penetration and brand positioning in Brazil.

Hospital Marketing Coordinator | Medical Sales Representative at Pfizer (2001-10 – 2013-12)

Previous Positions

• Led growth strategy and management of a hospital portfolio comprising 9 brands, defining target audiences, segmentation, competitive differentiators, and strategies for public and private channels;
• Developed Hospital Marketing strategies and managed relationships with institutional stakeholders, integrating Marketing, Medical, and Sales Force teams;
• Led the national expansion of an early diagnosis project for an infectious disease, coordinating cross-functional execution across Marketing, Medical, and Sales Force teams.
• Achieved 50% sales growth, moving the brand from 12th to 2nd position in Pfizer's hospital portfolio ranking;
• Achieved 30% growth in the mature products portfolio, driven by brand strategy and commercial execution;
• Expanded and monitored the early diagnosis project for invasive aspergillosis, increasing coverage from 14 to 40 institutions and resulting in 44% growth in Vfend demand in 2010 and 41% in 2011;
• Achieved 2nd place nationally in demand and prescription growth in the ophthalmology portfolio, receiving the Pfizer Top 10 Brazil Gold Standard recognition and three recognitions as Best District and Regional Representative

Executive MBA in Pharmaceutical Industry – FGV – Fundação Getúlio Vargas

Specialization in Positive Psychology – PUCRS – Pontifícia Universidade Católica do Rio Grande do Sul

Bachelor’s Degree in Business Administration – Universidade Presbiteriana Mackenzie