Tiago dos Santos

Digital Marketing Analyst focused on data-driven strategies, specialized in transforming data into assertive decisions. I have over ten years of experience in digital marketing, working with paid campaigns, email marketing, copywriting, and relevant content production for blogs and websites. In recent years, I worked in the Commercial Intelligence area of a medium-sized cosmetics manufacturer, where I was responsible for monitoring and analyzing B2C department sales, ensuring the tracking of goals by area.

During this period, I developed a centralized results tracking system that integrated data from sectors such as Ads, Commercial, Influencers, and Marketplaces, facilitating decision-making and expanding the company's strategic vision. I am driven by challenges, results, and the intelligent use of data to generate real growth.

• Produced high-quality and relevant content for a blog focused on the legal market that saw a 95% growth in pageviews in six months.
• Wrote more than 900 posts analyzing the performance of successful films at the North American, Brazilian, and global box offices.
• Executed digital marketing campaigns for email and social media that increased the subscriber base for a legal startup by 38% between 2017 and 2019.
• Campaigns also increased the submission of legal cases via the platform by 1,145% in 14 months.
• Successfully implemented a comprehensive data analysis strategy with Python and MySQL that helped management better understand website user behavior.
• Launched the company's first data area, where I monitored and studied current and past company strategies, suggesting changes where necessary.
• In one year, the overall revenue of the company's B2B department grew by 38%.
• Produced the first in-depth studies on customer behavior, including demographic and social data and the tendency to purchase again.
• As one of the founders of the Commercial Intelligence area, I developed tracking systems that integrated data from multiple strategic areas of the company, facilitating decision-making.

Bachelor’s Degree in Communication Studies

Postgraduate (Specialization) in Marketing and Digital Media