Vinicius Maciel Horta

Technical Product Manager with 10+ years of experience building and scaling products. Strong engineering background combined with product leadership. Specialized in 0→1 product development, platform scalability, and solving complex problems with simple and effective solutions.

Founder & Product Leader at S2therapy (2025-01 – Present)

Built and launched a digital health marketplace from scratch

• Designed and developed the full product architecture (React, Node.js, MySQL, AWS, Terraform, CI/CD)
• Defined product vision, business model, and go-to-market strategy
• Launched MVP and acquired: 69 active users, 36 registered partner spaces, First transactions within 2 months of launch
• Validated product through user research and early market testing
• Solving a two-sided marketplace problem: Helping independent health professionals access infrastructure and Enabling clinics to monetize idle capacity

Technical Program Manager at Wellhub (2021-01 – 2025-01)

Led product and platform initiatives across two key areas: platform evolution and large-scale migration.

• Platform Evolution (Notifications & Localization): Led the evolution of high-scale notification and localization platforms
• Managed cross-functional teams (4–5 engineers)
• Oversaw systems responsible for millions of messages
• Defined roadmap, metrics, and execution strategy
• Improved platform scalability and reliability
• Platform Migration (Legacy → New System): Led migration of 5,000+ companies and ~4M users to a new platform
• Increased migration throughput from 10 → 50 companies/month, including more complex enterprise accounts
• Structured migration strategy, prioritization, and execution
• Ensured smooth transition with minimal disruption to users

Head of Product at Lett Digital (2020-01 – 2021-01)

Led product transformation and team structuring.

• Built product organization from scratch, creating 4 product squads
• Hired and mentored Product Managers and Product Designers
• Defined OKRs and product strategy
• Introduced product mindset across the company
• Established product metrics and performance tracking

Product Manager at Take Blip (2015-01 – 2020-01)

Led the evolution of BLiP, transforming it from an internal tool into a scalable market product.

• Defined product vision, roadmap, and strategy
• Led a cross-functional team of ~20 people (engineering, design, QA)
• Transformed a basic internal messaging gateway into a market-ready platform
• Contributed to scaling the product to €10M+ monthly revenue
• Introduced new features and improved usability for external developers
• Worked closely with customers to identify opportunities and improve product-market fit

Agile Manager at Take Blip

Software Engineer at Take Blip

System Analyst at ControlCorp

Bachelor of Computer Science in Computer Science – Universidade FUMEC

Product Management in Product Management – PM3

Learning React.js in React.js – LinkedIn

Product Innovation in Product Innovation – LinkedIn

Microsoft Certification in HTML5, CSS3, JS – Microsoft

English Program in English – ELS Houston