Vitor Hugo Freitas

Paid Media Specialist with over 5 years of experience managing customer acquisition campaigns across Meta Ads, Google Ads and Programmatic Advertising. Managed more than R$10 million in advertising spend while developing scalable Lead Generation strategies for B2B and B2C businesses. Experienced in media buying, campaign optimization, budget allocation, AI-assisted marketing workflows and performance reporting.

Strong background working in agency environments with multiple accounts, aggressive growth targets and data-driven decision making.

Paid Media Specialist at BW8 Martech (2026-03 – Present)

One of Brazil's leading Martech companies — Marketing, CRM and Artificial Intelligence.

• Planned and executed customer acquisition campaigns across Meta Ads and Google Ads.
• Managed high-budget paid media campaigns focused on Lead Generation and business growth.
• Optimized campaign performance through KPI analysis, audience segmentation and continuous testing.
• Conducted A/B testing across creatives, audiences and landing pages.
• Built executive performance reports with actionable optimization recommendations.
• Collaborated with creative, CRM and technology teams.
• Used AI tools to accelerate creative production and campaign optimization.

Performance Marketing Specialist at Carli Mídias (2025-08 – 2026-02)

• Managed Meta Ads and Google Ads campaigns for multiple clients.
• Developed acquisition strategies based on business objectives.
• Optimized campaigns through continuous testing and budget allocation.
• Prepared performance reports and strategic recommendations.
• Presented campaign results directly to clients.

Programmatic & Paid Media Analyst at SPUN Mídias (2024-07 – 2025-10)

• Managed programmatic advertising campaigns using proprietary DSP platforms.
• Optimized delivery, audience targeting and budget allocation.
• Monitored campaign pacing and inventory quality.
• Produced performance reports and optimization insights.
• Supported customer acquisition campaigns across multiple digital environments.

Copywriter at SJR Propaganda (2023-07 – 2023-10)

• Wrote advertising copy for digital campaigns.
• Developed messaging for landing pages and paid media creatives.
• Collaborated with media buyers to improve campaign conversion rates.

Bachelor's Degree in Public Relations – State University of Londrina (UEL)