Waldir Ferreira Junior

Strategic intelligence and business leader with over 14 years of experience leveraging quantitative and qualitative market intelligence to drive corporate planning, competitive analysis, and strategic decision-making. Proven track record bridging research methodologies, business analysis, and executive advisory across major research consultancies (Kantar, NielsenIQ) and high-growth tech platforms (Rappi). Skilled in synthesizing complex market data from disparate sources into strategic frameworks for C-level leadership, enabling cross-functional alignment, market positioning, and growth strategies.

Senior Manager – Market Intelligence & Strategic Consulting at KANTAR INSIGHTS (2022-09 – Present)

• Strategic Advisory & Market Intelligence: Lead competitive market intelligence and strategic consulting for enterprise accounts (including Itaú, Heineken Group and MBRF), serving as a trusted advisor to C-level executives and business directors.
• Market Trends & Opportunity Mapping: Synthesize quantitative and qualitative data from multiple sources to anticipate industry shifts, analyze competitor positioning, and identify long-term business opportunities.
• Strategic Frameworks: Translate complex market research and consumer behavior metrics into clear, actionable inputs for client strategic planning and resource allocation.
• Team Leadership: Direct a multidisciplinary team of 4 senior analysts, fostering analytical rigor and executive storytelling.

Consumer Intelligence Manager – Strategic Accounts at NIELSENIQ BRASIL (2021-04 – 2022-09)

• Enterprise Business Analysis: Managed market intelligence and business performance diagnostics for a portfolio of 20+ multinational FMCG and beverage accounts (Nestlé, AmBev, Heineken, Nivea).
• Industry & Competitive Monitoring: Provided senior leadership teams with ongoing macro-perspective analyses regarding market dynamics, pricing strategies, and competitive threats.
• Cross-Functional Enablement: Led a team of 12 analysts, designing internal capability programs focused on data integration, structured thinking, and business problem-solving.

Senior Strategic Partnerships Manager at RAPPI (2020-12 – 2021-03)

• E-Commerce & Tech Operations Strategy: Managed strategic commercial partnerships and market analytics within a fast-paced mobility/delivery tech platform.
• Data-Driven Execution: Analyzed user purchasing patterns, app performance metrics, and competitive dynamics to optimize promotional strategies and increase category penetration.

Consumer Panel Coordinator – Client Leadership at NIELSEN (2019-07 – 2020-07)

• Analytical Operations: Managed a team of 5 panel research specialists, ensuring high standards of data governance, analytical accuracy, and project execution.
• Market Dynamics & Shopper Insights: Conducted structured research on consumer habits and retail channel shifts, framing data into strategic presentations for key stakeholders.

Senior Account Executive at WORLDPANEL BY KANTAR (2012-02 – 2019-06)

Career progression: Intern ➔ Jr. Account Executive ➔ Mid-Senior Account Executive ➔ Senior Account Executive

• Enterprise Account Management: Led client service, insights delivery, and research projects for Kantar's largest enterprise client (Unilever).
• Crisis Management & Global Award: Executed quantitative consumer perception studies during corporate crisis scenarios (JBS account). Awarded Best Insight at Kantar Worldpanel Brazil 2017 and 2nd Place Globally.
• Data Quality & Guest Lecturer: Directed internal Latin American data quality validation processes and delivered workshops on research methodology at top universities (ESPM, USP) and industry events.

MBA in Customer & Market Centric – ESPM – Escola Superior de Propaganda e Marketing (2020)

Postgraduate Degree in Public Policy – FESPSP – Fundação Escola de Sociologia e Política de São Paulo (2016)

Bachelor's degree in International Relations – Faculdades Integradas Rio Branco (2013)