Yasmin B.

AStrategic Digital Marketer with over 3 years of experience in the full communication cycle, specializing in SEO-driven content and performance marketing. Expert in developing content strategies that drive engagement and visibility, with a strong focus on using AI tools to optimize production and results. Proven track record of managing multiple client accounts, executing SEO on-page tactics, and coordinating distribution across email and social channels

Brand & Content Strategist at Self-Employed (2025-06 – Present)

Build and execute data-driven content marketing strategies for diverse businesses and creators

• Build and execute data-driven content marketing strategies for diverse businesses and creators
• Develop editorial calendars and high-quality social media content focused on growth and community building
• Manage paid media campaigns (Meta, Google, Shopee Ads) to boost content reach and performance
• Apply advanced SEO and branding concepts to strengthen digital presence for clients

Marketing Analyst at Fradema Consultores (2025-08 – 2026-01)

Managed 360º communication strategies, including content production for internal and external audiences

• Managed 360º communication strategies, including content production for internal and external audiences
• Responsible for email marketing campaigns and institutional newsletters using automation platforms
• Created multimedia content (videos, graphics, and presentations) ensuring SEO and brand alignment
• Maintained website and social media performance metrics through Google Analytics

Marketing Assistant & Intern at Fradema Consultores (2022-11 – 2025-08)

Executed content and internal marketing campaigns focused on high engagement

• Executed content and internal marketing campaigns focused on high engagement
• Produced graphic and audiovisual materials for digital distribution and corporate training
• Assisted in social media management, focusing on copywriting and tactical planning

Marketing Intern at Sousa de Oliveira Clube de Benefícios (2022-07 – 2022-10)

Responsible for multi-channel strategic planning and social media management

• Responsible for multi-channel strategic planning and social media management (Instagram, Facebook, LinkedIn, YouTube)
• Assisted in paid traffic management and KPI reporting to optimize campaign performance
• Managed influencer marketing outreach, negotiation, and results analysis

B.A. in Advertising – Estácio (2026-07)