Anya Sushchenko

Led a team of 3 (Junior Marketing Manager, Marketing Writer, and SERM Specialist): set goals, delegated tasks, and ensured high-quality execution. Created comprehensive task guidelines and trained new team members. Managed brand reputation across key review platforms (AskGamblers, Casino Guru, Chipy, Casino Freak, LCB, Trustpilot): responded to user reviews, handled official brand communications, and resolved complaints through in-depth case analysis, player account reviews, and cross-functional collaboration with technical, finance, and anti-fraud teams to ensure effective resolutions and maintain high ratings and trust.

Marketing Manager at Playfina Partners (2023-07 – 2026-04)

• Led a team of 3 (Junior Marketing Manager, Marketing Writer, and SERM Specialist): set goals, delegated tasks, and ensured high-quality execution.
• Created comprehensive task guidelines and trained new team members.
• Managed brand reputation across key review platforms (AskGamblers, Casino Guru, Chipy, Casino Freak, LCB, Trustpilot): responded to user reviews, handled official brand communications, and resolved complaints through in-depth case analysis, player account reviews, and cross-functional collaboration with technical, finance, and anti-fraud teams to ensure effective resolutions and maintain high ratings and trust.
• Maintained accurate brand representation: monitored and updated casino and affiliate program reviews, collaborating with platform representatives to ensure up-to-date information.
• Monitored brand mentions: established alert systems (Google Alerts) to promptly identify and address negative feedback or publications.
• PR & Industry Recognition: monitored key events, identified relevant nominations, and drafted submission content to secure industry awards.
• Coordinated SMM Promotions & Tournaments: verified player eligibility, managed winner lists, and coordinated prize distributions with cross-functional teams to ensure accurate rewarding.
• Conducted comprehensive GEO analysis: researched macroeconomic indicators (GDP, wage trends, unemployment rates) and regional demographics (population size, age and gender structure, life expectancy, religion, official languages, and percentage of English-speaking population). Assessed digital adoption (internet penetration, mobile usage, social media platforms, payment methods, and banking systems). Analyzed gambling regulations, cultural factors, and audience sports preferences. Developed holiday calendars to support seasonal promotional planning.
• Conducted comprehensive competitor analysis: evaluated conversion funnels through detailed audits of registration flows (number of steps, fields, social signup options, post-registration experience) and KYC verification processes. Analyzed payment systems, including deposit/withdrawal limits, popular methods, and deposit wagering requirements. Benchmarked bonus strategies by reviewing welcome, no-deposit, VIP, crypto, and seasonal offers, with in-depth analysis of minimum deposits, bonus percentages, maximum bonus amounts, wagering requirements, FS (quantity, series, bet size), limits, restrictions, and max win conditions. Assessed retention and gamification mechanics, including loyalty programs, wheels of fortune, quests, in-app shops, achievements, bonus calendars, tournaments, and VIP privileges. Conducted content and UX analysis by reviewing provider portfolios, game libraries, top-performing titles by GEO, localization features, identifying unique UI elements and promotional mechanics. Analyzed CRM strategies and communications, including email flows (frequency, topics, content), push notifications, and in-product alerts.
• Conducted comprehensive competitor social media analysis: evaluated audience size, profile verification, posting frequency, and engagement levels (likes, comments), as well as content themes and language localization across different GEOs. Assessed promotional activities, identifying unique approaches, strengths, and gaps.
• Conducted search analysis using Google Trends: identified seasonal trends and top-performing topics across target GEOs, analyzed cross-language search queries, and assessed the impact of global and local events on user activity.
• Analyzed traffic and acquisition sources using SimilarWeb: evaluated quantitative and qualitative metrics (total visits, unique visitors, session duration, and other key metrics). Assessed marketing channels (Direct, Email, Referrals, Social, Organic, Paid Search, and Display Ads). Analyzed traffic distribution by device (desktop vs. mobile) and key GEOs. Reviewed audience demographics (age and gender) and examined outgoing traffic patterns.
• Conducted analysis of competitor landing pages.
• Analyzed review platforms across target GEOs.
• Prepared summary reports and developed actionable insights on target GEOs and key competitors.
• Collaborated with game providers: identified and initiated contact with new providers, negotiated promotions and discounts, maintained records of agreements.
• Selected and prioritized games for different website categories and promotional campaigns.
• Coordinated full-cycle promotional campaigns: from preparing technical specifications for cross-functional teams (design, content, retention, etc.) to deadline management and final QA of website implementation.

Analyst at Maxbitsolution (2021-11 – 2023-07)

In-depth GEO and competitor research across multiple dimensions.

• Conducted comprehensive GEO analysis.
• Conducted comprehensive competitor analysis: evaluated conversion funnels through detailed audits of registration flows (number of steps, fields, social sign-up options, post-registration experience) and KYC verification processes. Analyzed payment systems, including deposit/withdrawal limits, popular methods, and deposit wagering requirements. Benchmarked bonus strategies by reviewing welcome, no-deposit, VIP, crypto, and seasonal offers, with in-depth analysis of minimum deposits, bonus percentages, maximum bonus amounts, wagering requirements, FS (quantity, series, bet size), limits, restrictions, and max win conditions. Assessed retention and gamification mechanics, including loyalty programs, wheels of fortune, quests, in-app shops, achievements, bonus calendars, tournaments, and VIP privileges. Conducted content and UX analysis by reviewing provider portfolios, game libraries, top-performing titles by GEO, localization features, identifying unique UI elements and promotional mechanics. Analyzed CRM strategies and communications, including email flows (frequency, topics, content), push notifications, and in-product alerts.
• Conducted comprehensive competitor social media analysis: evaluated audience size, profile verification, posting frequency, and engagement levels (likes, comments), as well as content themes and language localization across different GEOs. Assessed promotional activities, identifying unique approaches, strengths, and gaps.
• Conducted search analysis using Google Trends: identified seasonal trends and top-performing topics across target GEOs, analyzed cross-language search queries, and assessed the impact of global and local events on user activity.
• Analyzed traffic and acquisition sources using SimilarWeb: evaluated quantitative and qualitative metrics (total visits, unique visitors, session duration, and other key metrics). Assessed marketing channels (Direct, Email, Referrals, Social, Organic, Paid Search, and Display Ads). Analyzed traffic distribution by device (desktop vs. mobile) and key GEOs. Reviewed audience demographics (age and gender) and examined outgoing traffic patterns.
• Conducted analysis of competitor landing pages.
• Analyzed review platforms across target GEOs.
• Prepared summary reports and developed actionable insights on target GEOs and key competitors.
• Collaborated with game providers: identified and initiated contact with new providers, negotiated promotions and discounts, maintained records of agreements.
• Selected and prioritized games for different website categories and promotional campaigns.
• Coordinated full-cycle promotional campaigns: from preparing technical specifications for cross-functional teams (design, content, retention, etc.) to deadline management and final QA of website implementation.

Technical Support Specialist at Maxbitsolution (2020-10 – 2021-11)

• Customer support: handled user requests via LiveChat, conducted calls (SIP, LiveChat), and communicated with users through written and verbal channels.
• Conflict resolution: analyzed game errors and bugs, identified technical issues, and escalated them to relevant departments for further investigation and resolution.
• Access management: blocked and unblocked user accounts upon request.
• User support: provided information on user profiles and delivered gameplay history insights.
• Financial issue resolution: resolved payment-related issues, investigated "missing" deposits, and supported withdrawal processing.
• KYC assistance: provided information on required documents and payment methods, and verified user-submitted data.
• Created and managed tickets via LiveChat.

Bachelor's degree in Spanish Language and Literature – Minsk State Linguistic University (2014-09 – 2019-06)

Diploma in Economics in Civil Engineering – Minsk State College of Architecture and Civil Engineering (2010-09 – 2013-06)