Trollmaster
August 12, 20165 min readen
CityVP Manjit

College Toastmasters may take on a social component and may be driven by people who inject their project management skills, but this is driven in part by the program they study at the college and how that manifests in their club contribution. Like society there are students which are high GPA and there are students who middle of the road and there are students who just want to get their studies completed so they can begin living their life. All of that sits with the culture of the college and the degree of influence the student union leadership has upon their student membership.
At more liberal colleges the students union hand out condoms to new grads as a part of new student orientation - which is better known as Frosh Week. The purpose of Frosh Week is more than just an orientation event, it is a message that college or university is not school anymore and so get used to this new type of environment. That sets the environment or contrast with how a club is organized at the campus level. Most students understand the purpose of this orientation and the resulting commitment to studies is impressive, even more so when one notices how much of social media aids group study and individual research - and that does not mean plagiarism or studying at the Wikipedia level.
For a few students however the line between where studies begin and fun ends is never clear in their minds and so the culture of a Toastmasters club can be effected by treating Toastmasters as a place for friends to visit rather than a place where education and learning communication skills is a big part of the deal. When the club becomes that kind of joyride it does not attract those students who see a bigger purpose and a bigger win, and want to be a part of something more challenging and that gives them a sense of meaning.
In community clubs the scourge are MLM or multi-level marketers who use the membership as an indirect captive market. Strong clubs are pretty firm about this behaviour and make it clear that members are not to be solicited. In college clubs it students who see themselves as trolls who can effect the culture of the club. With younger people the way to nurture the culture requires a more nuanced approach because students are much more attuned to being fair and are still learning how to handle difficult conversations.
The challenge then is not expelling the troll, but transforming the trollmaster into a toastmaster and this requires senior leaders and the faculty leader who is associated with the club to exercise an approach that students will identify and that works in a college environment, where "having a laugh" and letting one's hair down can be a part of the student culture. Campus clubs can quickly lose membership if a senior member seems to be taking on an authoritarian manner, so a campus club needs to inject additional value that students identify with - one of those values is actually make the learning even more creative and fun.
The great thing is that when students are challenged to be more creative, they do so more readily when their efforts are recognized in the context of them being social being, and that is why they use social media in a completely different way than boomers or even working adults do. The key is to understand the culture of the college and the natural ways of students and in that the member experience and member voice is formed. Deal with one student in a ham-handed way or manner and that will play out in college-centric social media. Word of mouth is a powerful thing in the market but even more so in a college environment.
It is the way troll behaviour is transformed which is key in context of the group and peer relations, otherwise one is fighting a losing battle because one cannot control control with control - one must see things from the level of each student and that is called in the bigger scheme of life, making a difference. Those college leaders who are willing to engage at that level and who can make the campus club experience a creative but still challenging one, can transform any disadvantage into a huge advantage. That very transformation is the basis of future respect and credibility among the student population.
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