Workable Life Intelligence

If I made a personal brand video, it would look nothing remotely like that.  I could spend the rest of my life having to earn the money that agencies make to create brand video's like the one's featured on brandchill.  So I say again, "personal brand" is Borat of the Branding world - a conception which uses the gravitas of "branding" (creative) and which carriers a false equivalency unless one is Michael Jordan and can afford agency creativity fees.  I cannot and it would be silly for me to create a personal brand video because I would be selling nothing.

Creativity and technical prowess governs my absolute attention - the best of the best is the best. Anything less is a false equivalency.  There is a cronyism about personal brand that ignores false equivalency because its exponents are still arguing for "authenticity". A false equivalency may result in talking about the best branders in the business and then talking about one's own "personal brand" in the same sentence.  It is an authentic manipulation but the Wizard of Oz is revealed when one Googles "Streetview" - the perception created and the streetview just don't match.  That is what Dorie Clark is actually speaking about at Constant Contact.  Constant Contact is a pretty good company but I only know as much about them as my learning journey touches when I am engaged in "naranja learning". 

So over the last week I have spent a tonne of time in the Orange [Naranja] Zone, because I need a personal framework that is a substitute for personal branding - and that is what I have developed over the last handful of buzzes on my learning journey - and it is called what the title of this Paradox Wisdom is.  In 2020 as I engage "Learning Journey 59", when I come back to this blog to read "Learning Journey 56", hopefully I am more than 3 years wiser - but time will tell whether I was the one who could not see the big picture or I had the big picture all along.

"Workable Life Intelligence" is something I am personally happy with, because it covers flows Type A & B.  Type A from the personaland Type B the professional. 

Type A : Workable "Life Intelligence "

Type B: "Workable Life " Intelligence

When I look into my spiritual being, I feel highly connected with "workable life intelligence" because it is not a cookie cutter, or a formula, or a method, or a prescription which was handed to me.  It is congruent with my spirit and then it is upto my mind whether this seed will know more because of it and upto my body whether this seed will grow more because of it.

When I read Jim Murray's piece, it does help me identify with people in my club who are developing or have developed a personal brand.  They are few and far between.  There was "Nuclear Nicholas" and "Magnetic Magda" who used to be members of my club, but both of these students have gone one to define their personal brands as they saw fit.  The newly arrived student "Brad the Brand" is quite impressive without all his efforts to create a personal brand, which are quite intensive, indeed even a tad exquisite.  "Brad the Brand" know that personal brand online is a personal brand website - it does not exist in Facebook, LinkedIn or beBee - it first exists as his website.  Then all the followings he develops is focused on a plan that will utilize containers full of the right people, in the right places.

"Brad the Brand" has is owned named website, he has his own pantone colour of blue, he has worked out his brand arrangements the way marketing departments use a brand guide.   He has measured content, well laid out and a professionally looking and well laid landing page. Where he still needs some work is on improving his SEO but the guy is young, his whole life is still ahead of him and most importantly, even without all the work he is doing in developing his personal brand - the is a fantastic human being, who does not need to describe himself as "authentic" - next to Daniel, he is rock solid nice and of pure, pure heart - and he has a personal brand to boot, so good for him.  Brad as a person is several notches even nicer than these two Google Developer guys who are talking about creating a Style Guide - not for a person but an actual brandbook - the kind the big leagues in the world of Brand simply take as one of the things they naturally have in their brand arsenal.   I don't need a style guide for my "workable life intelligence" - I simply need a love of learning that is not constrained to a single subject.