The Imbalance
Jim Murray
Helping businesses send the right messages in a consistent voice.

I woke up this morning feeling a bit sad about the world.
I was sad because, whether I like it or not, I look around at the world and am filled with this feeling that it is no longer moving forward to the degree that it needs to in order to become a unified force for good.
Instead, a substantial part of it has given into the the fear mongering, divisiveness, nationalism and ultra conservatism that supports maintaining the current status quo.
It’s not happening everywhere. But it very much appears to be growing and it has, net net, created a massive state of imbalance.
This imbalance allows the industries who got us into this state of being to continue to worsen the situation as conservatism and its favourite promise, deregulation, grows.
This imbalance keeps on shrinking the opportunities for young people to find meaningful things to do to change the world for the better.
This imbalance keeps the world in a state of plundering natural resources instead of finding, developing and implementing, on a large scale, the alternatives that will allow us to preserve these resources and not use up this planet completely.
This imbalance is slowly turning our air and water to poison, as the powers that be work their asses off to convince us all that this is some kind of hoax.
This imbalance has put people into power who are nothing more than greedy slaves to sociopathic corporate interests.
This imbalance does nothing to address the real issues we face and the conditions they create. Like industrial pollution, overpopulation, war, racism, imperialism and hate.
This imbalance causes aware people a ton of stress that they have no choice but to carry around, while at the same time, it turns unaware people into victims who believe whatever they are told by the loudest voice speaking at them.
This imbalance is the doorway and the path to our extinction as a species. And on we go, convinced that this path will lead us to the Emerald City, when all it really does is lead people to the cliff where like two-legged lemmings, many will gladly jump.
This will not happen in my lifetime, but I don’t have a whole hell of a lot of that left. But it will happen. You don’t have to be a scientist to see what’s going on. All you have to do it turn on a fucking TV and it’s all presented to you by well-groomed talking heads, making it all sound very ‘business as usual’.
Over the past few years, I began to realize everything I just told you here. And I started crusading, in my own way, shooting off as many flares as I could. Mostly for my own edification.
But I kept watching and it really felt like all the good I was seeing was regularly out-paced by the not so good.
Today I’m not sure who is winning. And that uncertainly is disheartening.
Who knows, maybe the world will pull up its socks, put on its big kid pants and collectively do something. That’s the hope, and for many, the prayer.
But for me, it’s just a bit of sadness that I fear I am getting used to feeling.
jim out

Jim is also an ex-ad agency writer and art director and has run his own creative consultancy, Onword & Upwords, since 1989. He lives with his wife in the Niagara area of Ontario, and works with companies that are trying to make a difference in the world.
You can follow Jim
On beBee: https://www.bebee.com/bee/jim-murray
On LinkedIn: https://www.linkedin.com/in/jim-murray-b8a3a4/
On Twitter: https://twitter.com/Jimbobmur
On Facebook: https://tinyurl.com/y97gxro4
All content Copyright Onwords & Upwords Inc. 2019
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