Programmatic Manager

At OMD we are much more than just a media communications agency. As part of the Omnicom Media, we approach media in a way that creates experiences to connect with people, drive growth and make businesses stronger. As the world grows with opportunities, we react by combining innovation, creativity, empathy, and evidence to move faster, reach further and take smarter risks.

Omnicom Media programmatic team (OMD Programmatic) delivers market-leading programmatic media technologies and solutions to Omnicom clients globally. Our wide range of products and services include, programmatic media buying for display, video, mobile, social, and emerging channels, audience segmentation, on-demand audience and media analytics, including custom insights, and programmatic strategy consulting.

OVERALL RESPONSIBILITIES The planning and optimization group is the core of our organization, responsible for applying highly analytical and quantitative approaches to deliver campaign performance, taking financial risk, and assisting the Programmatic Solutions teams in managing client relationships.

The Manager, Programmatic is expected to employ and continually define the state of the art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives. Managers report to the Associate Director.

WHAT YOUR DAY WILL LOOK LIKE

Campaign Performance Management

Master Media and buying-related technologies, including DSPs, DMP, 3rd party ad servers and manual exchanges

Understand client performance objectives and develop successful segmentation and optimization strategies to exceed client expectations

Independently drive highly analytical and quantitatively driven techniques to continually exceed client performance expectations, allowing the Programmatic team to increase share of budgets

Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization

Able to make compelling arguments based on data and results for more client data access

Hands-on execution and management of day-to-day performance of client campaigns

Mine campaign, ad server, impression, and user data to identify and capitalize on key drivers of performance and identify opportunities for account growth

Develop at minimum 2 best practices per year leading to incremental profit growth of $250,000+ annually

Work with the Product team to enhance the utility of existing trading-related technologies and define future industry-leading capabilities

Execute OMD and 3rd party planning, activation & measurement tools as client needs dictate

Manages Salesforce at the account level inclusive of plugs

Programmatic Planning

Programmatic Media and Programmatic Solutions at OMD work very closely on a daily basis and are seated together in regional account teams and are both client-facing roles

Assist Solutions teams with client strategy development, annual account plans, and marketing solutions for clients

Work closely with agency account teams and brand clients to develop best-in-class solutions

Increase OMD revenue and market share through new client development and upsell of existing clients

Translates client goals and KPI’s to platform activation strategies/tactics

Drive planning & discovery in console

Develop and implement all media mix logistics, definitions, processes at client-level

Communicate day-to-day format, screen, platform performance to clients and agencies as needed

Organizational Management

Demonstrates leadership through influence with Agency and Programmatic Solutions counterparts.

Train team members and others on Programmatic Buying best practices

Develop relationships with other Programmatic Buying professionals to share best practices and lessons learned

Own a deep Technical understanding of OMD and 3rd party planning, activation & measurement tools

Develop people and team management skill

DESIRED ATTRIBUTES

Proactive, self-starter, capable of setting goals and reporting progress against them

Exceptional analytical problem-solving abilities, ability to mine data for campaign performance insights and implement proper strategies to realize improvements with minimal interactions and financial exposure

Passion for experimental design integrity and excellence including use of A/B control testing, statistical significance, deductive reasoning and logic, and ability to apply these skills in a field fraught with imperfect information and highly variable conditions

Ability to multi-task, prioritize, and balance time across 5-10+ clients, multiple partner relationships, and internal initiatives on a daily basis

Strong leadership & communication skills

Team player

Data analysis in Excel, including Pivot Tables & basic statistics.

Experience with SPSS, SAS, Salesforce, Business Objects or other BI & statistical toolsets a plus Advanced

Understanding and experience with DSPs, DMPs, 3rd Party data, pixel technologies, Ad Servers (DoubleClick a plus), Attribution, and Ad Verification.

REQUIRED EDUCATION AND EXPERIENCE

Experience managing online Display, Paid Search, Social, and Mobile campaigns

Experience optimizing Display marketing campaigns across DSP, DMP, and Ad Serving platforms

Bachelor’s degree in quantitative-intensive analytical discipline including: Operations Research, Industrial Engineering, Statistics, Engineering, Computer Science, Mathematics, Economics, or Finance

Advanced Excel/spreadsheet capabilities, Macro/VBA experience a plus

2 -3 years of work experience, with recent managerial experience in performance or direct-response online advertising

2-3 years of experience managing client campaigns with proven track record of client success

Finally, OMD is a great place to work with friendly and dynamic team members who work hard but play hard too! Of course, we are all working from home and staying very well connected. Some perks we offer are:

Virtual Monthly Town Hall Meetings

Comprehensive training program

Full complement of health benefits

“Special Days” (extra time-off days around statutory long weekends)

Rewards & Recognition program when you go above and beyond the call of duty

OMD is committed to providing a diverse, inclusive, and safe work environment. We accommodate employees in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities.

Omnicom Media is providing the compensation range that the company is willing to pay for this position based on the successful applicant’s education, experience, knowledge, skills and abilities.