София Мороз
Creative Strategist & SMM
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About
Experienced Social Media Manager and Content Strategist specializing in short-form vertical video (TikTok, Instagram Reels, YouTube Shorts) for international audiences. Expertise includes writing viral video hooks, executing player retention strategies, conducting A/B testing, and optimizing content for platform algorithms and search indexing (SEO).
Experience
Social Media Manager & Content Strategist at SOS OPS! (Present)
Executed short-form content strategy for English-speaking gaming community (US and EU regions). Focused on driving Steam Wishlist additions, increasing brand awareness through viral sharing, and establishing high-converting content loops for short-form video platforms.
- Developed and executed creative angles and video concepts for Relatable/Meme format (Backrooms), Reaction & Contrast format (Pao Pao), Gameplay Overview (Squad Goals), and SEO Photo Carousel content
- Implemented conversion hooks with fixed pinned comments: 'Link in bio to play on Steam!'
- Integrated trending platform native sounds and audio layering to boost algorithmic reach
- Applied strategic native English localization using gaming culture terminology (POV, Squad, Relatable) for natural engagement in western communities
- Optimized content for SEO through targeted gaming hashtags (#sosops, #coopgames, #whattoplay, #indiegems)
- Conducted A/B creative testing with simultaneous release of variant hooks and visual thumbnails to measure retention rates
- Managed community engagement through CTA placement, comment interaction, and tag-driven prompts
Education
Graduated fro High school Braemar college
