София Мороз

Experienced Social Media Manager and Content Strategist specializing in short-form vertical video (TikTok, Instagram Reels, YouTube Shorts) for international audiences. Expertise includes writing viral video hooks, executing player retention strategies, conducting A/B testing, and optimizing content for platform algorithms and search indexing (SEO).

Social Media Manager & Content Strategist at SOS OPS! (Present)

Executed short-form content strategy for English-speaking gaming community (US and EU regions). Focused on driving Steam Wishlist additions, increasing brand awareness through viral sharing, and establishing high-converting content loops for short-form video platforms.

• Developed and executed creative angles and video concepts for Relatable/Meme format (Backrooms), Reaction & Contrast format (Pao Pao), Gameplay Overview (Squad Goals), and SEO Photo Carousel content
• Implemented conversion hooks with fixed pinned comments: 'Link in bio to play on Steam!'
• Integrated trending platform native sounds and audio layering to boost algorithmic reach
• Applied strategic native English localization using gaming culture terminology (POV, Squad, Relatable) for natural engagement in western communities
• Optimized content for SEO through targeted gaming hashtags (#sosops, #coopgames, #whattoplay, #indiegems)
• Conducted A/B creative testing with simultaneous release of variant hooks and visual thumbnails to measure retention rates
• Managed community engagement through CTA placement, comment interaction, and tag-driven prompts

Graduated fro High school Braemar college