Aakansha Shinde

Programmatic advertising professional with 10+ years of hands-on experience across DV360, Google Ad Manager, Xandr, Freewheel, and DataXu, managing day-to-day campaign execution, pacing, and optimization to drive measurable performance outcomes. Managed 150+ campaigns per month, operationally supporting a large, varied portfolio at AspenCore and Hashtag Labs with an aggregate annual campaign value of $75M+.

Experience extends beyond execution into team enablement — acting as a subject matter expert at Accenture, where I assigned tasks, trained new team members, and led error-review sessions to identify root causes and prevent recurring issues. Comfortable translating campaign performance into clear, actionable reporting for stakeholders, with a strong analytical and detail-oriented approach across high-volume, deadline-driven environments.

Ad Operations Manager (Contract) at Hashtag Labs (2022-08 – 2024-10)

Managed 150+ campaigns per month, operationally supporting a large, varied portfolio of programmatic and direct-sold campaigns contributing to an aggregate annual campaign value of $75M+ across this role and AspenCore

• Managed day-to-day operations of programmatic campaigns across programmatic and direct-sold inventory, including setup, targeting, and delivery
• Managed direct-sold Audio and Podcast campaigns via Google Ad Manager
• Continuously monitored pacing and delivery to achieve performance KPIs, implementing optimizations to improve efficiency
• Set up campaigns in Google Ad Manager, including line items, creatives, and targeting parameters
• Flagged and resolved discrepancies between ad server and third-party platforms
• Partnered with Sales and Revenue teams to align campaign execution with business goals
• Delivered performance reports with actionable insights for internal stakeholders
• Increased campaign delivery efficiency by 15–20% through proactive pacing and optimization techniques

Freelance Ad Operations Specialist at AspenCore | Frontstory (2021-10 – 2022-07)

• Executed campaign trafficking, setup, and QA across display and video campaigns
• Managed direct-sold Podcast advertising campaigns
• Implemented tracking pixels and validated third-party tags for accurate measurement
• Monitored campaign performance and optimized based on KPIs (CTR, viewability, conversions)
• Achieved consistent improvement in viewability metrics by 15%+ across campaigns
• Built and shared performance reports for stakeholders with optimization recommendations

Senior Digital Support Executive at Nielsen (2021-04 – 2022-01)

• Supported campaign measurement and validation across digital advertising campaigns
• Analyzed campaign performance data to identify trends, discrepancies, and optimization opportunities
• Built and delivered performance reports and dashboards for internal stakeholders
• Ensured data accuracy and consistency across multiple reporting systems
• Partnered with analytics and operations teams to improve reporting processes and data quality

Ad Operations Specialist at Accenture (2015-05 – 2021-03)

Clients: Hearst, Spotify

• Acted as team SME: assigned tasks, trained new team members, and led error-review sessions to identify root causes and prevent recurring issues
• Executed end-to-end campaign setup, trafficking, and management across display, video, and native campaigns
• Worked with DataXu on the Hearst TV account for campaign activation and delivery
• Managed direct-sold Spotify Audio campaigns
• Managed campaign delivery using Google Ad Manager, ensuring accurate setup, pacing, and optimization
• Monitored campaign performance daily and optimized based on KPIs such as CTR, viewability, and conversions
• Implemented and validated tracking pixels (Floodlight, third-party tags) to ensure accurate measurement
• Troubleshot delivery issues including underdelivery, discrepancies, and tag errors
• Supported audience targeting strategies including retargeting and segmentation for improved performance
• Improved campaign CTR by 20–30% through ongoing optimization and audience targeting strategies
• Reduced campaign underdelivery issues by 25% by proactively monitoring pacing and resolving discrepancies

Bachelor's Degree