Aaliyah Erica

My name is Aaliyah Erica, I am a Toronto-based Creative Designer passionate about combining design with visual art.

As a freelance designer, I handle small to large-scale design solutions from initial conception through execution. I am dedicated to designing material that aligns with my client’s branding and upholds their message.

Creative Designer at Body Love Ink (2020-02 – Present)

• Handled creative load for brand awareness campaign in attempt to increase customer awareness and optimize foot traffic
• Designed clean digital and print assets advertising services and promotions
• Developed high-impact, informational brochures improving B2B brand awareness and visibility
• Designed detailed digital training booklets used and sold in workshop classes
• Managed Google AdSense encouraging website traffic

Graphic Designer at Tibetan Arts (2021-01 – 2022-12)

• Developed a thorough brand style guide ensuring visual consistency and brand recognition across all platforms
• Designed print and digital advertisements promoting current best-selling products to increase visibility
• Managed social media content and posting schedule improving online presence

Co-Design in Kathmandu, Nepal at SASANE (2024-01 – 2024-12)

Collaborated with a women-led organization in Nepal to develop and execute thorough rebranding campaign to gain more visibility on the company's mission to help survivors of human trafficking

Bachelors in Design – OCAD University (2020-01 – 2024-12)