Assistant Manager Marketing, Torrent Gas Pvt.Ltd, Chennai, India O C T O B E R 2 0 2 0 — J U N E 2 0 2 3
- Assisted the planning team in crafting the business model for domestic PNG connections in Chennai – Tiruvallur Districts. Conducted an in-depth analysis of marketing data to detect emerging trends and generate valuable insights that guided future marketing strategies.
- Collaborated closely with the marketing and sales teams to enhance content marketing and cross-promotional initiatives. Took charge of the registration processes, ensuring a seamless customer onboarding experience.
- Devised and executed targeted marketing campaigns aimed at elevating brand visibility and expanding the customer base. In the Rural areas of Chennai
Districts.
- Formulated and executed the Location master plan spanning the entire Chennai
– Tiruvallur region, covering a vast area of 6666 sq.km. This initiative played a pivotal role in establishing Meter reading units and route codes, vital for the metering and billing process.
- Led demand surveys to gauge the potential for domestic user connections within the market.
- Cultivated robust relationships with local communities, stakeholders, and customers, actively initiating community-oriented projects that not only benefited the populace but also enhanced the company's reputation.
- Assumed the role of SAP coordinator for PNG customer onboarding and service order creation, proficiently utilizing SAP ISUVCRM systems for the Chennai
GA of Torrent Gas. Drove the analysis of business requirements, translating them into effective SAP solutions, and identifying opportunities for process optimization and automation within the marketing team.
- Served as the sole coordinator for CNG Commercial OEMs, including TATA
Motors, "Volvo Eicher, Mahindra, and Ashok Leyland.
- Effectively managed comprehensive customer incentive schemes for CNG vehicles and introduced an innovative referral program within the newly implemented Retro-fitment scheme.
- Contributed as a member of the planning team for CNG COCO station land evaluation, playing a crucial role in sales forecasting.
- Meticulously handled interactions and relationships with customers, ensuring their needs were met while promptly addressing any concerns or feedback they shared.
- Pioneered the development of educational materials and programs, including The Project Amber Program,it aimed at enlightening customers about the advantages of utilizing natural gas, energy conservation practices, safety measures, and other pertinent topics.
- Effectively managed public relations efforts to cultivate a positive image for the gas distribution company, including adeptly handling media relations and crisis communications.
