Ajitesh Raina

A creative advertising and marketing professional with over a decade of experience in product launches, brand strategy, and brand communication. I oversaw brand communication strategies of various national and international brands and helped them grow their footprint and presence in the ever-evolving Indian and international market.

Line cook supervisor - Leopold Tavern - Vancouver, Canada

(2024-06)

Prep cook/Line cook - Earls Kitchen and Bar - Richmond, Canada

(2023-04)

Associate Creative Director-Copy - Hakuhodo Worldwide - New Delhi, India

(2022-08 - 2022-12)

• Elevated brand identity by developing innovative, creative concepts and executing design strategies.
• Collaborated with cross-functional teams for streamlined product launches and improved brand communication.
• Mentored junior designers, fostering their professional growth and enhancing team productivity.
• Delivered visually engaging campaigns by leading brainstorming sessions and conceptualizing ideas.

ACD/Group Head - HS Ad - New Delhi, India

(2018-10 - 2022-08)

In-house agency of LG electronics

• Developed innovative campaigns by collaborating with cross-functional teams.
• Increased brand awareness by creating engaging marketing materials such as TVC, radio spots, print ads, and social media content.
• Provided constructive feedback to designers, copywriters, and other team members to continuously improve project outcomes.

Senior Copywriter - Leo Burnett - New Delhi, India

(2016-07 - 2017-12)

• Enhanced brand messaging by developing creative and engaging copy for various marketing materials.
• Collaborated with the servicing and planning team to develop brand strategies.
• Took briefs from the client for upcoming product launches and brand campaigns
• Presented concepts and ideas to the client for their product or service launch.

Senior Copywriter - JWT (Wunderman Thompson) - New Delhi, India

(2015-03 - 2016-06)

• Pitched for new businesses and pro-actively pitched new ideas for existing businesses
• Increased brand awareness through the creation of compelling content for website landing pages, print ads, TV commercials, radio spots, brochures and newsletters.

Copywriter - Leo Burnett - New Delhi, India

(2013-10 - 2015-03)

• Collaborated with the marketing team to develop creative concepts for promotional materials and advertising campaigns.
• Contributed to a positive brand image by developing compelling storytelling elements for promotional videos and commercials.
• Improved customer engagement with personalized direct mail campaigns targeting specific demographics.
• Enhanced product visibility by writing clear and concise product descriptions for various brands.

Copywriter - Law & Kenneth Saatchi n Saatchi - New Delhi, India

(2013-01 - 2013-10)

• Presented clients with unique copy options based on overall marketing objectives.
• Managed competing deadlines with efficiency.
• Supported client projects from planning to on-time completion of quality deliverables

Junior Copywriter - TBWA - New Delhi, India

(2010-11 - 2012-12)

• Enhanced brand messaging by crafting compelling copy for various marketing channels.
• Collaborated with the creative team to develop visually appealing and effective ad campaigns.
• Assisted senior copywriters with editing and proofreading tasks, ensuring error-free content delivery.
• Participated in brainstorming sessions to generate innovative ideas for new product launches and promotions.

Trainee Copywriter - Ogilvy - New Delhi, India

(2010-07 - 2010-09)

Master of Business Administration - Business Administration - University Canada West (2023-01 - 2024-03)

Master in Sociology - Sociology - Jamia Millia Islamia (2014-07 - 2015-12)

PG Diploma in Marketing Communication - Marketing Communication - National Institute of Advertising (2009-05 - 2010-06)

Bachelors in Business Administration - Business Administration - Maharashtra Institute of Technology (2006-05 - 2009-04)