Associate Creative Director - Brand & Mortar Inc. - Toronto, ON
(2019-01)
Lead and mentor a multi-disciplinary team of designers and social media managers to execute high-stakes product launches and visual identities.
- Beer Canada: Direct the comprehensive visual identity and annual creative strategy for the CBD cycle. Implemented AI-driven workflows for event collateral and animation storyboarding, resulting in faster stakeholder alignment and seamless scaling of assets across organic/paid social, signage, and premium merchandise.
- The Hunny Pot: Orchestrated a primary "360° Case Study" brand ecosystem, managing the integration of physical retail and digital presence to ensure a seamless consumer journey across all touch points.
- Palmers: Direct the annual creative strategy for high-frequency social and paid media campaigns; oversee the design of organic content and high-conversion Amazon Storefront graphics to maintain brand dominance in the digital marketplace.
- Led cross-functional collaboration between accounts and technical teams to ensure project alignment with client ROI goals and budget constraints.
Senior Graphic Designer - Brand & Mortar Inc. - Toronto, ON
(2017-01 - 2019-12)
- Crafted end-to-end brand identities and digital advertising assets for a diverse portfolio of clients, ensuring visual consistency across all platforms.
- Applied advanced UI/UX principles to guide web development teams, resulting in optimized user experiences and improved site functionality for recurring clients.
- Initiated the creation of brand guidelines and governance systems for emerging startups to ensure long-term visual integrity.
Graphic & Interactive Designer - Testforce Systems Inc. - Toronto, ON
(2016-01 - 2017-12)
- Managed visual asset production for three distinct brands, collaborating with developers to improve front-end site performance and accessibility.
- Led the successful rebrand and website development for DVTEST, managing the transition of all digital and print marketing collateral.
- Contributed to the launch strategy and visual identity of Xpresstest, applying design thinking to clearly communicate complex technical brand messaging.
