CFO & VP Finance
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I would like to use my 25 years of C-Suite Experience to add Financial Strength and Strategic Certainty to the Company I serve. I have lots of drive and passion for my work and have built a few companies from ground zero to $25 million in sales very profitably -e.g. BioSyent Inc. (TMX Symbol RX), Colgate Palmolive Vietnam, Inc.
Clearly demonstrated a pathway to higher gross margins of over 50% despite stiff federal and provincial excise levies. We are one of two fully vertically integrated companies doing hydrocarbon, ethanol, CO2, and Organic solventless nano extractions. Developed costing modalities for urgent B2B quotations.
Embarked on automation, dropping preroll production costs by 50% with a one year pay back on investment. Studied investment opportunities in Export Markets via our EU-GMP license and manage cash in a highly leveraged situation.
JAN 2021 - AUG 2022
CEO & CFO, HOUSE OF WELLNESS
Built and Sold an online Health Foods business with 14,000 high spending, high repeat customers (AOV $70), with a 4.9 star rated website on google and 400+ 5 star reviews.
Sales over $1 million annualized in 18 months.
OCT 2006 – DEC 2019
CFO, BIOSYENT INC (RX) LISTED ON TSX.V
Built a 100 million market cap Pharma Company from ground zero to $22 million dollars in sales. Built the FeraMAX Iron Supplementation brand to $18 million in sales. My CEO,
Rene Goehrum, said in a farewell party, “There was no part of Strategy and Operations that Alfred did not touch in the Company, whether Marketing, Sales, Finance,
Production, Distribution, Legal or HR.”
1990 – 2005
FINANCE DIRECTOR & CONTROLLER - COLGATE PALMOLIVE
Built Colgate Palmolive Vietnam from scratch to US $20 million. We took market share from Unilever and Proctor and Gamble with a lot of guerilla marketing initiatives and left the Company with tremendous capability and momentum
Did a 60 mm Investment in Tax Incentivized Zone and Doubled Company Profitability of
International Acquisitions – Colgate Palmolive New York – Did acquisition work in New
York, China, Vietnam, S. Korea, and Australia.
CPA Certification from CPA Ontario - 2007
MBA, WILFRID LAURIER UNIVERSITY - 2006
