Alisha Popowich

With over a decade of experience in event management, marketing, and hospitality, I thrive on creating seamless, high-impact event experiences. I specialize in strategic event planning, digital and in-person engagement, and project management, combining creativity with data-driven execution. Currently pursuing my Digital Event Strategist (DES) certification, I’m passionate about experiential event design and behavioural psychology, ensuring every event leaves a lasting impression.

From corporate activations to high-end hospitality, I excel in fast-paced environments where innovation and guest experience take center stage.

I am a versatile event professional with a strong foundation in strategic planning, audience engagement, and project execution. With over a decade of experience across event management, digital marketing, and hospitality, I bring a unique blend of creativity and operational expertise to every project.

My strengths lie in orchestrating seamless event experiences, whether through live activations, digital strategy, or guest services. I thrive in fast-paced environments, balancing big-picture strategy with meticulous attention to detail. Skilled in cross-functional collaboration, I excel at coordinating teams, managing vendors, and ensuring flawless execution.

Throughout my career, I’ve worked with organizations like Centre In The Square, SEO Brothers, and Sun Life Financial, gaining experience in live entertainment, corporate marketing, and digital business strategy.

I hold an Ontario College Diploma in Advertising from Conestoga College (2010) and an Ontario University Certificate in Web Design from McMaster University (2019). Currently, I’m pursuing my Digital Event Strategist (DES) certification through PCMA, expected to be completed in 2025. My education has provided me with a strong foundation in marketing, digital strategy, and event management, which I apply to creating impactful and engaging event experiences.