Alison Kruse

Digital Specialist who specializes in email marketing and strategy

CONVERSION DIGITAL Toronto, ON

Campaign Specialist, Email Marketing July 2022 – March 2023

• Tracking, developing, and analyzing the customer journey by executing data-driven email marketing campaigns for Kobo Rakuten and LCBO 
• Experience with partnering with Stakeholders, managing various timelines, and communicating effectively using Asana 
• Designed responsive and visually appealing email templates using HTML/CSS and UX in collaboration with the Creative and Development team 
• Spearheaded the migration of email campaigns from ESP to Marketing Cloud, resulting in a 40% increase in email engagement rate and 30% reduction in bounce rate 
• Optimized targeting of email campaigns by segmenting audience based on demographics, interests, and purchase history; grew open rates by 25% and click-through rates by 15%
• Analyzed and optimized SQL queries for database performance, reducing query time by 70% 
• Improved project workflows through detailed project planning and collaboration with stakeholders, reduced production time by 33% and increased client satisfaction by 40% 
• Lead weekly cross-functional meetings with the design and developing teams to identify challenges and opportunities, streamlined communication process and reduced email response time by 25% 

Digital Marketing Assistant (Contract) January 2022– May 2022 January 2022 –June 2022

• Reported to the Marketing Team, developed, and executed a comprehensive internal communication strategy to enhance staff, student and faculty engagement; increased student satisfaction by 40% using email marketing
• Analyzed market research data from 50+ interviews, 20+ focus groups, and 5,000+ survey responses using data management and analytic tools, developed new design that raised the client satisfaction score by 20%
• Lead cross-functional teams in agile content creation using Miro, Canva, Mail Chimp and Adobe Suite; increasing the number of publications by 70% and reducing turnaround time by 40% 
• Crafted a visually appealing e-newsletter template that conformed to the Dean’s office standards at Old’s College, implemented a metrics tracking system to measure engagement and click-through rate by 50%

Exhibiting Artist September 2019 January 2022

• Managed projects and freelanced work under the studio group, Akin Collective
• Managed personal website and coordinated a team of 5 freelance artists/freelancers in the design and production; generated 10k in sales and gained 5 new clients 
• Earned the New Generation Artist Grant awarded by the government of Ontario; recognized for excellence in visual and media arts, and received a $2,000 grant to further artistic pursuits

BRAIN STATION Toronto, ON

 Certificate in Digital Marketing  June 2023

EMILY CARR UNIVERSITY OF ART AND DESIGN Vancouver, BC

Communication Design Essentials Certificate. May 2022

• Delivered by Emily Carr & BCIT
• Received merit-based scholarship from BCIT 

Bachelor of Fine Art Minor in Art History (honours) May 2017