Alysson Lajoie

I am currently at a professional turning point. I am resourceful and autonomous, and I have a good sense of organization.

I love to deepen my knowledge and combine it with my work. I am constantly looking for new ideas and theories to apply to make practical decisions. I like to be strategic in my choices.

The field of catering instilled in me rigour and above all a family spirit. I am very good at interpersonal relationships; I like to convince people and nothing makes me happier than having accomplished my goals. Working and collaborating with others is an opportunity to leverage each other's strengths to carry out large-scale projects.

My job at Médialliance allowed me to have a better overview of traditional and digital media. I had the opportunity to conduct research on media and consumption habits among various types of customers to have better targeting and achieve the integrated marketing communication objectives of companies that do business with Médialliance. I was also able to learn how to effectively coordinate creative material between agency companies and traditional media representatives.

In addition, I had the opportunity to touch different platforms such as Facebook, Google, Spotify, Acquity (Illumin) and the digital reports of traditional companies such as BellMedia, CBC, La Presse and Quebecor to collect data to assess whether our actions deployed on the web were effective or had achieved their objectives.

Bachelor degrees in Public relations