Amandeep Khullar

Results-driven Product Development and Corporate Partnerships Professional with extensive experience in new product development, brand management, and stakeholder engagement across pharmaceutical, cosmetics, and fragrance industries. Proven track record of developing and launching innovative products, managing multinational client portfolios, and executing strategic marketing campaigns that drive brand growth and market expansion. Skilled in cross-functional collaboration, vendor management, and supply chain coordination, with a strong ability to translate market insights into actionable strategies.

Adept at leading teams, training employees, and fostering partnerships to maximize business performance while ensuring compliance and operational excellence.

Corporate Partnership & Marketing Executive - Venking Healthcare Pvt. Ltd. - Chandigarh, India

(2020-10 - 2023-01)

Managed corporate partnerships and stakeholder engagement initiatives to drive business growth and expand market presence. Developed and executed strategies to strengthen relationships with external stakeholders while supporting cross-functional teams across marketing, sales, and operations.

• Developed and managed strategic partnerships with healthcare providers, corporate clients, and external stakeholders.
• Executed stakeholder engagement strategies, improving partner retention and engagement levels
• Built and maintained partnerships across India, ensuring alignment with organizational goals and compliance standards.
• Designed and implemented Standard Operating Procedures (SOPs) for partner engagement tracking.
• Coordinated onboarding and training programs for new hires, enhancing team performance and brand consistency.
• Represented the organization at industry events, conferences, and networking sessions.
• Monitored and analyzed outreach performance using KPIs, providing data-driven insights for strategy optimization.
• Maintained and updated stakeholder databases using CRM tools.
• Prepared detailed reports and presentations for senior management and external partners.
• Collaborated with cross-functional teams (Marketing, Sales, Operations) to align partnership initiatives with business objectives.

Assistant Manager – New Product Development (NPD) - European Perfume Works L.L.C - Dubai, U.A.E

(2013-09 - 2019-07)

Led end-to-end new product development lifecycle, ensuring timely product launches aligned with market needs and business objectives. Collaborated with cross-functional teams and vendors to develop, validate, and launch products in compliance with regulatory and quality standards.

• Managed new product development projects from concept to launch.
• Conducted market research, competitive analysis, and trend assessment to identify opportunities.
• Collaborated with R&D, Regulatory, Marketing, Supply Chain, and Sales teams to ensure timely and compliant product development.
• Coordinated product formulation, testing, and validation processes.
• Managed product launch activities, including go-to-market strategy, positioning, and promotional planning.
• Tracked project timelines, budgets, and deliverables.
• Prepared product documentation, technical specifications, and internal reports
• Supported vendor and supplier coordination for raw materials, packaging, and production requirements.

Product Development Executive - European Perfume Works L.L.C - Dubai, U.A.E

(2011-10 - 2013-09)

Executed the development of cosmetics and fragrance products for multinational clients, ensuring alignment with brand identity, market trends, and consumer preferences. Supported marketing campaigns and vendor coordination to deliver high-quality products on schedule.

• Developed cosmetics and fragrance products for clients including L'Oréal, Wipro (Yardley, Enchanteur), Vini Cosmetics (Fogg), PDC Brands, and Eden Perfumes (CR7, Delta).
• Conducted market research, category analysis, and competitive benchmarking for product development.
• Applied trend insights to maintain competitiveness of color cosmetics and fragrance portfolios.
• Supported marketing strategies including advertising campaigns and direct marketing initiatives.
• Designed product concepts and packaging for client presentations and approvals.
• Managed development timelines, ensuring on-time delivery and successful launches.
• Coordinated weekly design review meetings to track progress and production sample readiness.
• Prepared formulation documentation and collaborated with R&D teams for bulk product development.
• Liaised with suppliers and design teams for packaging components and mold development.
• Established product specifications for final production and quality standards
• Identified new packaging components and POS display solutions through supplier engagement and exhibitions.
• Supported brand growth and profitability by improving product innovation, presentation, and customer satisfaction.

Master of Business Administration (MBA) - Marketing and Management - Heriot-Watt University – Edinburgh School of Business (2013-12 - 2016-08)

Bachelor of Business Administration (BBA) - Manipal University (2008-09 - 2011-08)