Amine Erregragui

Results-driven professional specializing in digital marketing, event marketing, and SEO. Known for building strong relationships and quickly understanding business challenges. Combining creativity with analytical thinking, I develop and execute effective strategies that drive measurable impact. Autonomous, adaptable, and continuously learning, I deliver innovative solutions with a strong focus on performance.

Growth Marketing Manager (Marketing Coordinator) at Groupe RP (2025-01 – 2026-03)

• Led multi-division growth marketing strategy across paid, organic, and content channels (Google Ads, SEO, social media, video).
• Reduced cost per lead by 71% while increasing projected lead volume by 50%+, through a complete restructuring of the marketing system.
• Internalized and optimized Google Ads operations, reducing overall marketing costs by 55% while maintaining lead flow.
• Built and managed in-house content production (web series, podcast, expert videos) to support demand generation.
• Managed the full lead lifecycle, from acquisition to pre-qualification and initial sales interactions, including first-touch pitches and routing qualified opportunities to a team of 60+ specialized recruiters.
• Owned and optimized a $100K+ marketing budget, tracking performance, identifying inefficiencies, and reallocating spend to maximize ROI.
• Optimized website, landing pages, and tracking infrastructure (SEO, SEM, GA4) to improve lead quality and conversion accuracy.
• Collaborated closely with sales and recruitment teams to align marketing campaigns with pipeline and revenue objectives.
• Contributed to brand and demand generation initiatives through events and field activations.

Growth Marketing Consultant (Freelance) at Restaurants (Multiple) (2026 – Present)

• Developed and sold end-to-end local acquisition strategies for restaurants, combining content, paid ads (Meta & Google), and organic visibility.
• Produced conversion-focused content (short-form video, photography) designed to increase foot traffic, reservations, and brand visibility.
• Managed and optimized local ad campaigns targeting high-intent search and nearby audiences.
• Built service offers and pricing models (monthly retainers and campaign-based packages) to support client acquisition and retention.
• Advised restaurant owners on digital presence, positioning, and growth strategy to drive consistent monthly visibility and demand.

Brand Ambassador / Team Lead / Field Coordinator at House of XM / TOCADO XM / Cinco / Vibrant / Staff Personnel / OSM Marketing / SDI Marketing / InCast Marketing (2023 – Present)

• Participated in field marketing activations (sampling, promotions, and events) across multiple agencies.
• Coordinated on-site logistics (setup, teardown, equipment handling) to ensure smooth execution.
• Supervised on-site teams (staff, technicians, volunteers) depending on the mandate.
• Acted as a point of contact between field teams, agencies, and clients during events.
• Managed on-site issues and ensured operations ran smoothly in dynamic environments.
• Followed timelines, quality standards, and health & safety requirements.

Marketing Intern (Digital Marketing) at Culture Cible (2024-08 – 2025-01)

• Contributed to content creation, SEO, and website management to improve online visibility.
• Conducted outreach and prospecting to organizations and social economy stakeholders to promote content production services.
• Participated in early-stage sales conversations, presenting service offerings (video, podcast, photography) to potential clients.

Shift Supervisor / Personal Trainer at Nautilus Plus (2020-01 – 2024-04)

• Supported day-to-day operations and service delivery within the fitness center.
• Contributed to sales of health and training services, supporting revenue generation.
• Built and maintained a personal client base through coaching and relationship management.
• Delivered individual and group training sessions, adapting programs to client needs and objectives.

Bachelor's Degree in Communication Studies – University of Montreal (2019 – 2022)

Certificate in Applied Computer Science – University of Montreal (2024 – 2026)

– Les jeux franco-canadiens de la communication - UDEM