Ana O'Flaherty

Relationship-Driven Account Manager with 5 years of experience in Canadian companies, including 2 years within leading creative agencies. Skilled at building trust and understanding business needs to develop customized growth plans. Passionate about leveraging data-driven insights to support growth within a fast-paced environment.

Work in the following industries: Cultural, Food, Pharma, Retail & Telecom 

CRM Account Executive - Marketing Campaigns FCB Montréal | June 2022 – April 2024

• Led end-to-end advertising campaigns for major clients (IGA, Novartis, Hilton, Air Canada) from inception to delivery, ensuring successful execution within budget and timeline constraints.
• Collaborated seamlessly with cross-functional teams to develop and deliver impactful campaigns across various channels (email, social media, print, digital).
• Successfully launched new loyalty program email campaigns, driving customer engagement and retention.
• Built strong client relationships by providing strategic guidance, data-driven insights, and innovative solutions.
• Contributed to agency growth through new business development and client satisfaction.

CBM/CRM Campaigns Account Manager TAXI Montréal | January 2022 – May 2024

• Managed and executed high-volume Fido CBM/CRM campaigns (25+ per quarter) across email, SMS, and social channels.
• Collaborated with cross-functional teams to deliver campaigns on tight deadlines while maintaining exceptional quality.
• Built and maintained strong client relationships with Fido and Rogers brand managers.
• Contributed to a positive agency culture through participation in the Club Theo social initiative.

Graduate Certification in Business Administration

• John Molson School of Business, Concordia University (2021)
• Marketing Courses: Marketing Management, Managing People in Organizations, Professional Business Skills, Accounting
• Activities: Dobson Cup Practicum

Bachelor of Arts, Major in Psychology

• Concordia University (2014-2018)
• Minor in Marketing: Marketing Research, E-Marketing, Marketing Communications, Personal Selling, Consumer Behaviour, Marketing Channels
• Activities: Member of student cultural organizations (details on page 2 of CV)