Winuall
Digital Marketing- Assistant Manager | Nov 2021 - March 2023, India
- Planning and implementation of content strategies - SEO focussed content.
- Constantly analyzing competitors to understand their overall content strategy.
- Improved organic rankings of 10+ keywords.
- Implementing off-page SEO tasks such as building backlinks, and YouTuber collaborations.
- Identification & Reporting of Technical SEO issues.
- Managing & launching Google AdWords campaigns.
- Ideation, Planning & Execution of email campaigns.
- Creation of basic posters/banners required for blogs/social media.
- YouTube SEO and App Store Optimisation.
Digital Specialist (xGrow merged into Innoviti)
Innoviti Payment Solutions | July 2021 - Oct 2021, India
- Designed Email Strategy(Identifying trends, A/B testing, creative suggestions, measuring results)
- Execution, and analysis of SMS & WhatsApp campaigns, and generating potential leads.
- Analyzed potential client business, and suggested effective content strategy
- Developed local SEO strategy for business
- Assisted on Google, Facebook ads campaigns setup.
- Campaign optimization and keyword research for paid campaigns.
- Writing Ad copies, performance tracking, media plan, and weekly/monthly reporting to the client.
Digital Marketing Analyst xGrow | Sept 2020 - June 2021, India
- Search Engine Optimisation (On Page and Off page)
- Technical SEO (submitting sitemaps, analyzing crawling and indexing issues, site audits)
- Analyzing Google Webmaster & Google Analytics performance data.
- Created 50+ SEO Campaigns (Keyword Research, Optimizing Content, Monitoring Results)
- Developed On-site body content, Meta Descriptions, Headers, and Page Titles in support of SEO strategies.
- Improved Rankings from Page 4 to Page 1 for 10+ high competition, 100+ medium competition keywords in the educational institution niche.
- Prepared informative tracking reports for traffic and keyword performance on a weekly basis
