Account Director - Oliver Agency (UStudio)
(2023-01)
- Primary client lead for Unilever & Magnum Ice Cream Company across Canada and the U.S.; managing a portfolio of 10+ brands and serving as the day-to-day strategic advisor, maintaining high client satisfaction and retention.
- Implemented generative AI content workflows to accelerate creative production, reducing cost and concept-to-final turnaround time, with increasing asset outputs.
- Direct end-to-end multi-channel campaigns (social, influencer, digital, CRM, web, print, OOH), aligning creative, strategy, and production teams to meet launch timelines and KPIs.
- Develop and present strategic account plans, SOWs, and creative recommendations that drive measurable results
- Refined and enforced creative briefs, QA processes, and regulatory requirements and ensuring 100% compliance on regulated launches.
- Managed production budgets, supplier negotiations, POs and reconciliations for an annual production budgets
- Coaching and developing an account team of 3 direct reports, investing in individual growth and holding the team to a high standard of delivery and client service
National Account Manager - Rogers Sports & Media
(2019-01 - 2023-12)
- Manage a portfolio of accounts across multiple industries, including developing and executing digital media campaigns that meet or exceed client expectations
- Build and maintain strong relationships with clients, serving as the main point of contact for all digital media inquiries and issues
- Collaborate with internal teams, including sales, creative, and production teams, to ensure that client needs are met, and campaigns are executed effectively and efficiently
- Monitor and analyze campaign performance, using data and insights to make recommendations for campaign optimization and future strategies
- Providing comprehensive post reporting to client, highlighting key insights and success of the campaign to encourage future campaigns
- Primary point of contact between clients and partners
- Assist in executing successful pitch presentations, resulting in retaining/winning new business
- Sole media planner on multiple client campaigns, resulting in a 7.6% YoY sales increase for a key client
- Build and present strategic 360 media plans to achieve client's objectives
- Collaborate and work closely with the creative and marketing strategy teams
- Build and manage client social and digital campaigns
- Research, rationalize and present media recommendations
- Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
- RFP, negotiate and secure media space with various partners
- Precisely manage client budgets, billing and BCRs
- Track, analyze and report data on an ongoing basis to optimize campaign performance
- Deliver full post campaign reports and insights on performance of all media
Senior Media Planner - Dentsu (Isobar)
(2018-01 - 2019-12)
- Primary point of contact between clients and partners
- Assist in executing successful pitch presentations, resulting in retaining/winning new business
- Sole media planner on multiple client campaigns, resulting in a 7.6% YoY sales increase for a key client
- Build and present strategic 360 media plans to achieve client's objectives
- Collaborate and work closely with the creative and marketing strategy teams
- Build and manage client social and digital campaigns
- Research, rationalize and present media recommendations
- Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
- RFP, negotiate and secure media space with various partners
- Precisely manage client budgets, billing and BCRs
- Track, analyze and report data on an ongoing basis to optimize campaign performance
- Deliver full post campaign reports and insights on performance of all media
Media Planner - Initiative Media
(2017-01 - 2018-12)
- Primary point of contact between clients and partners
- Assist in executing successful pitch presentations, resulting in retaining/winning new business
- Build and present strategic 360 media plans to achieve client's objectives
- Collaborate and work closely with the creative and marketing strategy teams
- Build and manage client social and digital campaigns
- Research, rationalize and present media recommendations
- Facilitate timely and accurate campaign launches, including troubleshooting and optimizations
- RFP, negotiate and secure media space with various partners
- Precisely manage client budgets, billing and BCRs
- Track, analyze and report data on an ongoing basis to optimize campaign performance
- Deliver full post campaign reports and insights on performance of all media
Media Coordinator - Initiative Media
(2015-01 - 2017-12)
Media Intern - Initiative Media
(2015-01 - 2015-03)
3 Month Contract
