Angela Alinas

I’m a designer based in Ontario, Canada. I have a passion for creative storytelling and enhancing visual experiences across various platforms and mediums.

My work focuses on graphic design, digital marketing, and user experience design. I’ve collaborated with cross-functional teams to deliver a wide range of creative assets, including website graphics, social media content, email designs, and print and signage collateral. Additionally, I’ve contributed to the creative production of national marketing campaigns and branding systems. My most recent experience was at The Home Depot Canada as a Visual Designer within their Creative Services team.

In terms of education, I completed my Advanced Diploma in Interaction Design and Development from George Brown College. I’ve also completed a User Experience Design Certificate at BrainStation and a Front-End Web Development course at Lighthouse Labs. I believe in the importance of continuous learning and consistently sharpening your skills.

Outside of design, my interests include film photography, cooking, traveling, and—at the moment—learning chess. In my free time, you’ll most likely find me experimenting with new cooking techniques at home, browsing for new coffee shops, or capturing candid photos of my friends and family.

Graphic Designer and Photographer — Angela Alinas Design

April 2018 - PRESENT

• Planned and executed photo shoots by scouting locations, setting up equipment, and leading the creative direction.
• Delivered marketing deliverables including posters, flyers, and digital assets aligned to branding and marketing goals.
• Use photo editing software to enhance images, correct imperfections, and meet clients’ creative goals.

Visual Designer — The Home Depot Canada

November 2022 - January 2024 | TORONTO, ON

• Collaborated with cross-functional teams, including marketing specialists, copywriters, project managers, developers, and designers, to execute national marketing campaigns.
• Supported multi-channel retail marketing campaigns by producing creative assets across email, web, digital ads, social media, and in-store signage.
• Designed marketing emails for both Pro and Consumer segments, ensuring alignment with The Home Depot Canada’s brand standards.
• Led the creative direction for the Pro Xtra Members Contest branding toolkit, designing in-store signage, email communications, social media assets, eCommerce website banners, and the contest landing page on homedepot.ca.

Creative Multimedia Specialist — Medcan

June 2021 - November 2022 | TORONTO, ON

• Managed Medcan’s CMS platforms including Medcan’s website, Refine by Medcan’s eCommerce Shopify website, including the design and implementation of website assets, product imagery, copy updates, lead capture forms, and landing pages.
• Designed marketing assets for Medcan, including emails campaigns, digital and print brochures, one-pagers, internal communications, landing pages, social media assets, and presentation decks.
• Led the UX research of Medcan’s website redesign, creating a brief that collected business and technical requirements. Facilitated cross-functional collaboration with stakeholders and vendors, while managing project timelines.
• Supported the launch of Medcan’s Oakville clinic by developing email communications, website landing pages, social media assets, direct mailers, print signage, and posters.
• Delivered a “Mental Health Week” campaign for Medcan’s corporate Medical Advisory Services (MAS) clients. Supported seven clients with internal employee communications and provided articles and tip sheets.
• Implement a lead-tracking system using UTM parameters, enhancing visibility into marketing campaign performance.

Visual Designer  — Pixel8

April 2022 - March 2022

• Redesigned a branded portfolio presentation for House Coach, a boutique design firm based in Toronto.
• Redesigned product marketing materials for Dreamstar, a Canadian mattress company.

Website Designer  — NAE Collective

January 2021 - March 2021

• Designed and managed a client’s Shopify e-commerce website.
• Designed branding system and website assets to enhance the client’s online presence and drive product sales.

Social Media Specialist and Event Coordinator — George Brown College

October 2016 - December 2016 | TORONTO, ON

• Coordinated and promoted George Brown College’s “Portfolio Review Event”, increasing guest attendance and engagement. Provided on-site event support, ensuring smooth execution and positive attendee experience.
• Managed event communications and optimized social media platforms to raise awareness.
• Conducted interviews with guests and panelists, creating content to drive visibility across channels.

Interaction Designer — George Brown College

January 2015 - April 2017 | TORONTO, ON

• Planned and coordinated “HiJack”, an interactive bar installation created in collaboration with students from the Interaction Design and Development and Interactive Media Management programs, showcased at Digifest 2016.
• Created a “Rube Goldberg” animation showcasing three phases of a paper plane’s journey in a papier-mâché-inspired video. All graphics were designed in Adobe Photoshop and Illustrator, then animated in After Effects. 

Interaction Design and Development

George Brown College | Toronto, ON

3-Year Advanced Diploma

Certifications

• User Experience Design Certificate Course at Brainstation
• Front-End Web Development Course with Javascript at Lighthouse Labs