Apoorva “Apoorva”

Digital Marketer with 5+ years of experience and 2 years experience in Project Management.Google Analytics and Webmaster tools; including Conversion Rate Optimization (CRO) including Keyword Research, Link building strategies and Tactical implementation.

Managed and monitored 50+ campaigns across a variety of digital channels, helping to increase awareness, generate leads and convert new customers for companies in the USA, Canada, India, and the UK.

SEM/SEO & Digital Marketing Specialist

Objective - to find employment, support your company, and grow your client base.

Digital Marketer with 5+ years of experience and 2 years experience in Project Management.Google Analytics and Webmaster tools; including Conversion Rate Optimization (CRO) Keyword Research, Link building strategies and Tactical implementation.

Managed and monitored 50+ campaigns across a variety of digital channels, helping to increase awareness, generate leads and convert new customers for companies in the USA, Canada, India, and the UK.

Professional Experience

Molly Maid, Oakville, Ontario

Digital Marketing Internship / Social Media Handling - 08/2022 -01/2023

• Handled Social media Channels with an engagement growth rate of 50%.

  Maintained social calendar, graphics creation using Canva, content creation, and results tracking.

• Influencer Marketing and link building.
• Paid Campaigns results tracking and conversion tracking.
• GMB and Kijiji Ads creation and tracking.
• Developed the technical flow of the newly designed website taking into account SEO aspects as well as user interfaces.
• SEO, SEM, social media advertising/marketing, analytics, content writing, and other general website optimization strategies

Lemon Tree Stationery + Charu Papers, Jaipur

Project Coordinator - 06/2021 - 05/2022

• Acted as a liaison between management and the sales, Marketing and developers team.
• Maintained projects backlog to track all ongoing projects and commitments.
• Created email marketing strategies, and reports that increased repeat buying from 20% to 35%.
• Conducted product awareness campaigns with a 30% success rate.

  Redesigned Inventory management models in Custom CMS.

• For project flow and deliverable tracking, I worked with Trello.

  Introduced new technologies i.e., S3 Bucket, Image kit, Cloud flare, IVRS Numbers, SEO Bundled, and Clarity.

• Oversaw data backup and system security operations (e.g., user authorisation, firewall).
• Clearly communicate account status, performance and deliverables through in-person, over the phone and email.

Digital Marketing Analyst - 01/2015 - 09/2020

• Increased website traffic by 50% by creating and implementing SEO strategies for lead generation.
• Used Google Analytics best practices and data-driven marketing to optimize marketing plans. Recovered two websites from penalization.

  Created an effective paid Facebook advertising campaign with growth of "Likes" up to 200%.

• E-commerce load time optimization and goal completion rate optimization.
• Designed and optimized responsive design with ranking optimization.

  Optimized Facebook ad copy, resulting in a higher quality score and lower CPC.

• Implemented tactical online marketing initiatives including event tracking, on site optimizations, keyword analysis, content creation, site auditing and competitive analysis.

SEO Specialist - 11/2014 - 12/2014

• Optimization of E-commerce & Payment Gateway Pages.

  Identified a new targeted market with analytical skills. Insights into creative promotions based on research data. Developed B2B and B2C marketing strategies.

• Technical expertise in SEO (HTML, CSS, J.S. ), Google Analytics, webmaster tools, back-end, and on-page optimization.
• Additional responsibilities as a "Website Quality Tester" for building links.

  Experience of developing compelling marketing campaigns and collateral with a focus on email marketing, social and digital platforms that use various media and tactics to reach a targeted client base, enhance a corporate profile and drive sales

Planet Web Solution Pvt. Ltd

SEO Executive - 04/2013 - 08/2014

• Positioned website in a competitive niche in the top 5 for 20+ high-volume keywords with 2 years of consistency.
• Increased organic traffic by 43% and reduced bounce rate by 22%.
• Influencer research and outreach.
• Website Audits, Competitors link analysis of Projects; Successfully published guest postings.
• Implemented JSON-LD structured data, which led to a 30% increase in rich snippets results.
• Handled 16+ businesses' social media accounts, link buildings, and ORM.

CERTIFICATES

• Google Advanced Analytics

  Google My Business Certified

  Google Analytics for power users

  Advanced Google Analytics Certificate

Masters of Information Technology, University of Rajasthan,

Subodh College 04/2012

Graduated with an overall grade of 79%

Bachelor of Economics and English Literature,

ICG International College for Girls, Jaipur 4/2010