Arshita Datta

Certified and trained Chief Embryologist & Lab Director with 11 years of expertise in assisted reproductive technology (ART), in-vitro fertilization (IVF), and embryology lab management, specializing in ICSI, embryo culture, cryopreservation, genetic screening, and non-invasive PGS techniques. Certified in PGT and Advanced IVF Techniques from Barcelona, Spain, with a strong track record of achieving 80-85% IVF success rates. Adept at lab setup, quality assurance (QA/QC), compliance, patient counseling, and fertility treatment optimization, ensuring high survival rates and improved outcomes for complex cases.

Experienced in IVF marketing, patient engagement strategies, digital branding, and business operations, driving clinic growth, lead generation, and international patient outreach.

Chief Embryologist, Lab Director - Parency IVF Hospital (Unit of Parenthood Healthcare Pvt Ltd) - Bengaluru, India

(2024-01 - 2026-03)

• Established and implemented comprehensive embryology and andrology lab protocols to optimize patient success rates.
• Led a 22-member team, overseeing recruitment, training, and supervision of embryology staff for consistent lab operations.
• Maintained quality assurance (QA/QC) and compliance with international ART and ICMR guidelines to uphold lab excellence.
• Performed ICSI, embryo culture, vitrification, thawing, and embryo transfer procedures with 85-90% success rates.
• Spearheaded new lab setup initiatives, material management, and documentation for seamless operational efficiency.
• Conducted sperm sorting, laser-assisted hatching, and embryo biopsy procedures (Day 3 & 5) for PGT analysis.
• Implemented advanced freezing and thawing techniques for oocytes, embryos, and sperm, ensuring high survival rates.
• Developed lab ethics and financial data analysis models for improved efficiency and cost control.
• Managed IVF branding, digital marketing strategies, and lead conversion campaigns for patient engagement.
• Spearheaded the upgrading of the Parency IVF website (parencyivf.com) for better visibility and patient experience.
• Collaborated with third-party agencies and in-house teams to execute effective SEO, social media, and PPC marketing campaigns.
• Strengthened strategic partnerships and patient referral programs, resulting in a 20% increase in patient enrollments.

Lab Director & Marketing Head & Co-founder - Parency IVF Hospital (Unit of Parenthood Healthcare Pvt Ltd) - Bengaluru, India

(2019-11 - 2023-12)

• Led IVF laboratory and business operations, ensuring optimal patient care and clinic efficiency.
• Developed comprehensive embryology and andrology department protocols to enhance success rates.
• Supervised quality control, compliance, and documentation for lab operations.
• Recruited, trained, and managed embryology professionals for high-performance fertility treatment execution.
• Implemented financial and operational strategies, optimizing inventory management and cost efficiency.
• Developed marketing campaigns, patient engagement initiatives, and business growth strategies.

Senior Embryologist - Indira IVF Hospital Pvt Ltd - Bengaluru, Karnataka, India

(2015-11 - 2019-10)

• Performed advanced embryology techniques including ICSI, TESA, PESA, oocyte pick-up, denudation, cryopreservation and work with RI witness system lab.
• Independently handled 100+ IVF cycles per month with a positive pregnancy rate of 75-80%.
• Supervised and trained new embryologists, ensuring skill enhancement and adherence to lab protocols.
• Conducted sperm preparation techniques for IUI, IVF, and ICSI procedures in closed working chamber.
• Maintained and monitored QA/QC standards for laboratory efficiency.

Junior Embryologist - Indira IVF Hospital Pvt Ltd - Pune, Maharashtra, India

(2014-11 - 2015-11)

• Assisted in IVF laboratory procedures including embryo culture, grading, and micro-manipulation.
• Supported senior embryologists in handling embryology lab operations.
• Conducted record maintenance, stock management, and patient documentation for ART procedures.
• Assisted in IUI, oocyte retrieval, and sperm freezing techniques.

Master's - Biochemistry - Nagpur University (2014)

Bachelor's - Biotechnology - Nagpur University (2012)