Ashkan Safari

With over five years of experience as a Senior Research Analyst, I have honed my skills in collecting, analyzing, and presenting worldwide market trends, as well as insights specific to the Canadian industry and socioeconomic landscape. This journey has enabled me to cultivate extensive proficiency in providing data-driven solutions to marketing and strategy teams spanning diverse sectors, such as financial services, manufacturing, and education.

I hold a Ph.D. in engineering science from University College Dublin which is ranked in the top 1% of higher education institutes worldwide. Over the past four years, I have been working as a research analyst, delivering market intelligence insights to marketing teams across diverse industry sectors, catering to businesses of all scales, from startups to large corporations.

My journey as a market analyst began when I commercialized my Ph.D. findings by developing Science-to-Business (S2B) marketing strategies while working on prestigious EU-funded research funded for €1.5M. Currently, at BDO Canada, I am engaged in the B2B industry and market analysis, leveraging my in-depth understanding of the economic contribution of Canadian industries. My scientific research led to the publication of ten papers in highly ranked scholarly journals with over 250 citations.

A summary of my market research and data analytics skillsets is listed as the following:

• Data Analytics: SPSS, Power BI, Excel (Pivot, Macro), MySQL, Azure Storage.
• CRM / MarTech: Dynamics 365, Marketo, MailChimp, Talkwalker, Meltwater, Social Sprout, GA.
• Company / Industry Research: ZoomInfo, Hoover, Pitchbook, IBISWorld, Statista, MarketLine.
• Market Survey Design and Focus Group: Qualtrics, SurveyMonkey, NVivo.
• Project Management: SmartSheet, SharePoint, ClickUp

University College Dublin, Dublin, Ireland / Ph.D., Mechanical Engineering

• Awarded a research scholarship by Science Foundation Ireland.

• Awarded a research scholarship by Enterprise Ireland.