Astha Shrestha
Digital Marketing Specialist & Junior Cloud Engineer
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About
A detail-oriented and highly adaptable professional with proven leadership experience in cloud infrastructure, administration, and digital operations. Demonstrates strong communication, organizational, and problem-solving skills. Experienced in coordinating teams, meeting tight deadlines, and managing day-to-day operations in high-pressure environments. Ready to contribute leadership and technical expertise in administrative supervisory roles.
Experience
Digital Marketing Specialist - Momos N Wok - Brampton, Canada
(2025-07 - 2025-09)
- Monitored social media trends and audience behavior to enhance brand engagement and customer experience.
- Utilized tools such as Canva, and Meta Business Suite for content creation and campaign management.
- Managed paid advertising budgets effectively to achieve maximum ROI.
- Collaborated with cross-functional teams including design, sales, and operations to align digital campaigns with business goals.
- Analyzed website performance metrics using Google Analytics and generated reports to guide data-driven decision-making.
- Implemented SEO best practices to optimize website content, increasing organic traffic and search rankings.
- Developed and executed digital marketing strategies across multiple platforms (Google Ads, Facebook, Instagram) to increase brand visibility and online engagement.
Junior Cloud Engineer - Skill Squirrel - Brampton, Canada
(2025-01 - 2025-04)
- Assisted in the deployment, configuration, and maintenance of cloud infrastructure on Azure, AWS, or GCP.
- Managed virtual machines (VMs), networking, and storage solutions to ensure optimal cloud performance.
- Implemented IAM roles and security policies to enforce cloud security best practices.
- Configured and automated cloud-based services using Terraform, PowerShell, or Bash scripting.
- Monitored cloud environments using tools like Azure Monitor, AWS CloudWatch, and Datadog to ensure system health.
- Deployed and managed WordPress instances on Azure, including domain name setup and DNS configuration.
Customer Service Representative - McDonald's - Brampton, Canada
(2024-04 - 2025-05)
- Handled customer interactions with professionalism and empathy.
- Assisted in troubleshooting POS system issues and logging operational challenges.
- Assisted team members during busy periods to ensure smooth operations and customer satisfaction.
- Resolved customer complaints in a courteous and efficient manner.
Management Co-Ordinator - Cupponpro Inc - Kathmandu, Nepal
(2021-02 - 2024-01)
- Coordinate day-to-day operations of both the development and digital marketing teams.
- Monitor project timelines, deliverables, and milestones, ensuring projects are delivered on time and within scope.
- Conduct regular team stand-ups, sprint planning, and status meetings.
- Prioritize tasks and resources based on business goals and deadlines.
- Translate business and marketing requirements into technical specifications.
- Collaborate with the digital marketing team to implement SEO strategies, PPC campaigns, content marketing, and social media plans.
Digital marketer - TruFoods - Kathmandu, Nepal
(2019-05 - 2021-01)
- Identifying relevant search terms using tools like SEMrush or Ahrefs for Keyword research
- Optimizing titles, meta descriptions, URLs, and content for target keywords.
- Building high-quality backlinks to improve domain authority.
- Ensuring proper site speed, mobile-friendliness, and fixing crawl errors.
- Working with writers to optimize content for SEO.
- Regularly auditing the site for improvements.
- Monitoring traffic, rankings, and performance using tools like Google Analytics and Tracking competitors' SEO strategies.
Education
Post Graduate - Cloud Computing - Cambrian College of Applied Arts and Technology (2024-01 - 2025-04)
BSC(Hons) - Computer Science and Software Engineer - University of Bedfordshire (2015 - 2019)