Audrey Yates
Digital Marketing Manager
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About
A Marketing Manager and Digital Thinker who collaborates with talented design and developer teams to turn marketing ideas into quality programs that work.
Experience
My marketing and communications skills have been developed at a local level, within large enterprises and with global ad agencies. Most recently, I have been accountable for generating demand at a local level and for online brands such as Pollocks Home Hardware, a Barbecue e-comm site, Mainstream Leasing - a commercial leasing broker and for other small business owners.
As a curious, problem-solver, who is resourceful and responsive to change, I enjoy learning, leading and contributing to cross-functional teams in the development of omnichannel marketing campaigns.
Education
- Proficient in using content creation tools and systems such as Google Analytics, Google Adwords, Wordpress, Woo-Commerce, Webflow, Mailchimp, SharpSpring, Adobe Photoshop, Canva, Facebook, Instagram, Twitter, Linkedin, Google Drive Apps, Google Meet, Zoom, Microsoft Suite - PowerPoint, Adobe Connect. Adaptable and a fast learner of email, CRM and ad systems.
- Invested and onboarded with SharpSpring (now Constant Contact) an end-to-end marketing automation system for small to medium size organizations with a built-in CRM, email distribution and analytics dashboard.
- Built awareness of a secure, enterprise, online web-conferencing and training tool - Adobe Connect in Canada, the Caribbean and for financial institutions