Digital Marketing and Social Media Management
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I am passionate about building and fostering target audiences based on empathy and data to create long-lasting win-win relationships.
Lawson Lundell July-November 2022
Business Development & Digital Marketing Coordinator
● Create and implement marketing campaigns and events across multiple platforms and formats (digital, social, and email) to drive demand, engagement, and retention.
● Coordinate and create assigned graphics projects using Adobe Creative Suite, ensuring that assigned projects are completed on time, within budget, and within firm standards and quality.
● Day-to-day support and maintenance of the CRM system, including ticket cleanup and list and contact management.
● Build and foster relationships with vendors to coordinate the website and social media projects and oversee platform improvements.
● Collaborate across the firm to manage website content, practice area pages, industry pages, and other sections of the website
EventsWorld (Internship) March-June 2022
● Evaluate campaign performance and work with affiliates on a daily basis to capitalize on growth opportunities.
● Manage relationships for a growing program of strong affiliates who use multiple media types display, paid search, organic search, email, television, call center, and more.
● Collaborate with other Marketing, Sales, and Engineering team members on cross-functional initiatives.
● Conduct market research and competitive analysis to identify growth opportunities.
Freelance January 2021- present
● Posting content and managing Facebook, Instagram, and LinkedIn platforms
● Keeping track of and devising plans to improve social media presence
● Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy
● Creating, scheduling, and executing content calendars to ensure consistent posts on multiple social media platforms including; Youtube, Tiktok, Instagram, LinkedIn, and Twitter
Bench Accounting January 2020 - January 2021
● Compile information statements from clients, post journal entries, reconcile accounts, prepare trial balance of books, maintain general ledgers and prepare financial statements
● Prepare tax returns, and liaise with external CPAs to prepare and modify tax-ready financials
● Prepare other statistical, financial, and accounting reports
● Communicate with clients about expenditures and revenue transactions in order to classify the transaction to the correct ledger
Ledcor January 2018 - January 2020
● Monitoring business operations in relation to company targets and customer expectations
● Communication with customers to evaluate customer needs and develop long-lasting relationships based on trust and goodwill
● Improving sales efficiency based on operations reports and communication with the sales team
● Making cold door-to-door sales with the use of presentation and negotiation
Carleton University, Faculty of Arts
Bachelor of Arts, HONORS in Applied Economics with a concentration in Natural Resources, Environment, and Economy
International Institute of Digital Marketing
● Licensed Content Marketing Certification
● Licensed Marketing Strategy Master Certification
● Licensed Paid Marketing Certification
● Licensed Digital Marketing Master Certification
● Inbound Marketing Certification
