Digital Marketing Lead at Norgen Biotek (2025-06 – Present)
- Accelerated social media growth by 135% as the digital marketing lead, launching high-impact campaigns that rapidly built the company's online following.
- Directed the end-to-end multimedia pipeline, utilizing professional photography and videography to elevate the company's visual brand identity.
- Managed the full lifecycle of email newsletter campaigns, from content creation to distribution, driving consistent web traffic and user engagement.
President at Brock MSA (2022-05 – 2025-04)
- Transformed the MSA into the largest and most followed club on campus, growing its presence exponentially.
- Led all operations, overseeing finance, events, marketing, and community outreach to ensure unmatched success.
Digital Marketing Assistant at Calhoun Sportswear (2023-09 – 2024-04)
Internship
- Managed social media profiles across various platforms, ensuring consistent and engaging content delivery
- Utilized SEO techniques to increase website traffic and monitor digital campaigns via Google Analytics and other marketing tools
Board of Director at Brock University Students Union (2023-05 – 2024-04)
- Oversaw strategic planning and governance, ensuring compliance with regulatory standards and alignment with student interests.
- Collaborated with a team of elected directors to set organizational policies, manage financial resources, and drive mission-oriented initiatives.
Marketing Team Member at BUSU (2022-08 – 2023-07)
- Promoted university events and campaigns across campus to enhance student participation and awareness.
- Collaborated with a diverse team to plan and execute marketing strategies, contributing to a substantial increase in event attendance.
- Distributed promotional materials effectively, enhancing event visibility and fostering a vibrant campus community
