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Brian K. Johnson

Director Unifor Family Education Centre

Talent
Burlington, Ontario, CanadaMember since October 9, 2026
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About

A passionate, guest-focused, and results-driven Resort/Hotel Director, well versed in leading and engaging teams, as well as consistently meeting and exceeding revenue goals. Strong revenue management and business skills with an impressive record, in excess of twenty years in the hotel, resort and hospitality industry. A proven track record in delivering financial results.

In constant pursuit of team, stakeholder and guest satisfaction. An appetite for guiding others and maintaining the 'going above and beyond' philosophy as a baseline standard in delivering a first class experience for staff and guests alike.

Experience

Director - Unifor Family Education Centre - Port Elgin, ON

(2017-02 - 2020-12)

  • Oversee the 47-acre Education/Conference Centre that includes over 60,000 square feet of conference facilities, 121 guest suites, 5 private residences for President and board members, 300 seat dining room, 185 seat bar/lounge and recreational facilities
  • Directly manage 120 staff in two different bargaining unions in all areas of the operation
  • Support and lead 3 Centre supervisors (Executive Chef, Maintenance and Housekeeping/Janitorial)
  • Bargaining and negotiations on behalf of Unifor Management
  • Highly engaged with Occupational Health and Safety Committee and our Substance Abuse Committee
  • Market the Centre to outside organizations/events in shoulder seasons
  • Control all costs and expenditures
  • Design, completion and presentation of the bi-annual National Board Report.
  • Elected to Board of Directors for Unifor's Construction and Finance Committees
  • Facilitation of team building training for entire staff. Job satisfaction increased by 83% amongst all staff centre-wide
  • Involved with various community projects/donations that have put the Centre as one of the leading contributors in the area.

General Manager - Black Rock Oceanfront Resort - Ucluelet, BC

(2015-10 - 2016-10)

  • Developed and executed Business Plan and Budget and deployed hotel assets for maximum return.
  • Led the design and execution of hotel business strategies and gained a strong understanding of Strata Hotel Management.
  • Planned and directed all operations and departments: Guest Services, Food and Beverage, Group Sales, Maintenance, Housekeeping, Spa, Reservations, Events and Employee experience.
  • Engaged daily with all levels of employees and maintained an active role in their career development and training.
  • Maintained a strong community connection and relationships with key partners.
  • Setting and achieving sales and profit targets for all employees and departments.
  • Ensured compliance with licensing laws, health and safety and all statutory regulations.
  • Set a high-level performance management team to ensure that performance and results were maximized and established clear accountability.
  • Introduced in-room Dining and Concession services to add an ancillary revenue stream.
  • An active board member with Tourism Ucluelet which helped us to maintain a strong community connection with key partners.
  • Awarded Top 10 Spas in North America for two consecutive years.
  • Increased overall revenue by 800K in 11 months by optimizing staffing and making cuts where needed.
  • Cut labour costs and saved over 275K overall.
  • Overall ADR up $17.00 over 2015.
  • Achieved Black Rock Resort's first ever 'One Million Dollar' month in room sales (July and August 2016).

General Manager - Sandman Hotels - Victoria, BC

(2007 - 2015-10)

  • Supervised and directed all operational aspects of the hotel
  • Implemented the approved budget and monitored revenues and costs on a daily basis and took corrective action when necessary.
  • Met high levels of service by assisting the employees to provide superior guest service.
  • Achieved and increased revenue and ADR growth year after year by securing many large corporate and event contracts.
  • Reduced labour overall by 18% by personally covering shifts in slower seasons.
  • Obtained the highest employee satisfaction rating for 6 years in a row out of 47 hotels.
  • Deemed best property landscaping for 4 years.
  • Was an active member of Tourism and the Greater Victoria Hotel Association

Education

General Manager Program - Cornell University - The Hotel School (2019 - 2019)

Leadership Diploma - Dale Carnegie (2005 - 2005)

Diploma - Hotel & Resort Management - Georgian College

Leadership Program - Disney University

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