Revenue Growth Engineer (Global Digital Marketing Operations Manager) at Centric Software (2024-01 – 2026-05)
- Signal-Based Pain Segmentation: Built and ran Clay tables for waterfall enrichment on inbound leads and integrated Bombora Intent Signals into lead scoring across a 250-person global sales team, increasing profits by 12% in 12 weeks by surfacing high-intent accounts for regional teams across the Americas, EMEA, APAC, and China.
- AI-Native Automation: Built a Bombora-to-LinkedIn automation pipeline using Make.com, syncing weekly intent-scored TAM segments directly into LinkedIn Targeted Audiences - increasing profits 8% across Q1–Q2 2026. Also deployed AI agents in Make.com and OpenAI workflows that automated Salesforce record enrichment across four global regions.
- Multichannel Targeting: Connected Calendly and UTM tracking through Pardot and Salesforce, closing the loop from signal to campaign to attribution.
- Stack Ownership & Cost Reduction: Audited and restructured end-to-end marketing technology stack operations - data integrity, integrations, permissions, bug resolution - cutting $175K in annual operating costs while eliminating regional compliance gaps.
- Real-Time Reporting: Built executive-facing Salesforce dashboards and cross-functional process documentation, improving visibility across four regional Marketing Operations leads and driving a 26% YoY increase in operational output.
Senior Consultant at CloudKettle (2022-03 – 2024-02)
- Data-Driven Campaign Optimization: Diagnosed underperforming client campaigns using Marketing Cloud Account Engagement (Pardot) and analytics data, then designed and executed corrective strategies myself, delivering an 11% improvement in campaign performance within 3 months.
- Workflow Automation: Built and implemented automated workflows across client marketing technology stacks to eliminate manual campaign execution steps, achieving a 21% increase in operational efficiency within 6 months.
Contract - Senior Consultant at Slalom (2021-06 – 2022-02)
- Platform Adoption: Brought in to improve Salesforce and Marketing Cloud Account Engagement (Pardot) utilization for sales and marketing teams, redesigned onboarding and enablement approaches that drove a 48% increase in platform adoption over prior vendor relationships.
- Process Optimization & Time Savings: Identified inefficiencies across cross-functional workflows, designed and implemented process improvements that delivered 49 hours of cumulative time savings and improved on-time project delivery.
Contract - Marketing Automation Specialist at Cheshire Impact (2021-03 – 2021-05)
- Funnel & Lifecycle Configuration: Configured end-to-end marketing funnels, prospect segmentation, lead scoring/grading, and nurture paths per client specifications, supporting faster lead qualification and consistent pipeline health.
- Automation & Enablement: Implemented test strategies to drive and convert qualified traffic, expanded Pardot utilization by automating core business practices, and delivered hands-on training across Pardot, Marketing Cloud, and Salesforce Sales Cloud.
Marketing Automation Specialist at Incloud Business Solutions (2018-01 – 2019-12)
- Platform Configuration: Set up, integrated, and customized Pardot, Marketing Cloud, Social Studio, and Advertising Studio to client specifications, including marketing funnels, prospect segmentation, lead scoring/grading, and nurture paths.
- Automation & Enablement: Enhanced Pardot utilization through lead qualification and automation of core business practices, and delivered training on Pardot, Marketing Cloud, and Salesforce Sales Cloud for new and existing users.
