Wellness & Beauty Specialist
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Senior beauty industry leader with experience in sales, education, retail leadership, and brand strategy across luxury, clean beauty, and spa channels. Known for driving business growth through relationship-building, cross-functional collaboration, and high-impact training. Combines a people-first leadership style with strong operational insight, helping teams and brands deliver exceptional customer experiences and sustainable results.
Founder - The Conscious Beauty Agency
(2025-01)
Lead a boutique consulting agency supporting clean, sustainable beauty brands with strategic guidance in brand management, sales development, education, and Amazon launch consulting. Provide customized support to retailers, spas, and emerging brands through training programs, product knowledge resources, and sales tools. Collaborate with founders on pricing, positioning, and market readiness while strengthening partnerships, expanding brand visibility, and improving operational efficiency across distribution, logistics, and channel development.
Vice President - Soluzione Spa Products
(2019-01 - 2024-12)
Oversaw national operations for a luxury spa distribution company supporting 400+ spa partners across Canada, leading account management, logistics, warehouse operations, vendor relations, sourcing, and strategic planning. Played a key leadership role in guiding the business through pandemic disruption, supporting recovery from an approximately 30% revenue decline in 2020 to sustained growth exceeding pre-COVID performance by 2022, with consistent year-over-year growth of 20–35%. Strengthened vendor partnerships, improved forecasting and inventory processes, and refined distribution workflows to enhance operational efficiency and service levels nationwide.
Regional Retail Sales & Education Executive - Lancôme – L'Oréal Group
(2018-01 - 2019-12)
Increased regional seminar attendance by approximately 10% while strengthening account relationships and enhancing brand penetration across top retailers. Supported the region in achieving the highest Mystery Shopping Score west of Quebec. Delivered impactful education at Trend Shows and provided in-store coaching to elevate artistry and service standards.
Retail Account Manager - Benefit Cosmetics
(2016-01 - 2018-12)
Supported national retail partners including Shoppers Drug Mart and Sephora. Ranked Top 3 Nationally within six months and #1 Nationally the following year. Delivered significant sales impact through targeted coaching, masterclasses, and strong retailer relationships.
Account Executive - Soluzione Spa Products
(2015-01 - 2016-12)
Supported spa partners across Canada. Delivered education, in-spa training, and client support that strengthened relationships and elevated retail results. Worked with luxury properties, including Fairmont locations. Appeared in first televised segment as a Youngblood educator.
Cosmetics Manager - Shoppers Drug Mart
(2014-01 - 2015-12)
Managed daily operations for a high-volume cosmetics department, including hiring, coaching, merchandising, and sales performance. Led events, improved customer engagement, and strengthened product knowledge across the team. Built strong partnerships with brand reps to ensure merchandising alignment and drive results.
Counter Manager - Lancôme – L'Oréal Group
(2011-01 - 2014-12)
Managed counter operations, inventory, team support, and events while delivering luxury service. Focused on achieving sales targets, building client relationships, and maintaining strong visual and brand standards. Developed early leadership skills through staff coaching and event execution.
Diploma - Global Makeup Artistry - Blanche Macdonald Centre (2010-01)
