
Bruno R. Teixeira
Growth Marketing Manager with over a decade of digital marketing experience
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About
With over a decade of experience in digital marketing, I currently lead multidisciplinary marketing teams across PPC, SEO, Email & SMS Marketing, Google Business, and Google LSA. I manage over $200K in monthly marketing budgets for USA based Home Services companies, driving consistent growth for business, generating $1M in monthly revenue. My expertise includes both leadership and hands on experience in sales growth with paid and organic media management, SEO, social media management, brand positioning, data-driven strategies, and performance optimization, with a proven track record of scaling marketing operations and maximizing ROI.
My ultimate career goal is to become a marketing legend speaker/book writer recognized alongside industry icons like Philip Kotler, working here is the next step that will enable me to do that.
Experience
Growth Marketing Manager - TurFresh Turf Cleaning LLC - Remote
(2025-10 - 2026-04)
Contract Type: IC - Full-time Remote | Type: B2C
- Drove the highest lead generation volume in company history, +372% above the previous records, broke the revenue generation record from January, February, and March, +23% higher than the prior peak, and reduced the lead cost generation by over 20% in 6 months.
- Implement KPI driven scorecard monitoring for accountability and performance tracking
- Lead a full remote marketing team and outsourced vendors, structuring the marketing department, defining channel ownership, and creating clear career paths, growth opportunities, and team vision
- Implement and manage OKRs defined by C Level to align marketing, sales, and overall business strategy with the marketing team and also on CRMs Go High Level (My Service Robot) and Jobber
- Build full channel strategies across Organic, Paid Media on Google and Meta, other PPC platforms, email, SMS, and retention to support growth and referral generation
- Create SOPs, playbooks, and QA processes to ensure consistent, scalable, and high quality execution
Marketing Manager at Business Unit - Appliance Repair - Home Alliance - Remote
(2025-07 - 2025-08)
Contract Type: IC - Full-time Remote | Type: B2C. After contributing to growth in Air Duct Cleaning, House and Office Cleaning, and Plumbing, I transitioned to lead marketing for the Appliance Repair division. My focus was scaling digital performance and aligning all channels with expansion goals for both luxury and mainstream brands.
- Lead full funnel marketing across Organic, Paid Media, Social, and Outbound
- Monitor PPC and Pay per Call performance across Google, Meta, and related platforms
- Run performance campaigns for Sub Zero, Wolf, Viking, Miele, Thermador, LG, Whirlpool, Samsung, GE, Bosch & Build Power BI dashboards to integrate CRM data for decision support
- Develop GMB and SEO strategies with organic partners
- Create compliant SMS and email automations with evergreen offers
- Apply AI and KML data plotting for geographic insights to Optimize ROAS and budget efficiency
- Coordinate brand distribution and positioning across target service areas
- Built evergreen SMS and email funnels that improved conversion rates
- Centralized multi platform performance data into real time BI dashboards
- Increased revenue more than 20 percent month over month and raised average order value from 900 dollars to 1200 dollars
- Grew monthly revenue from 600 thousand dollars to more than 900 thousand dollars by analyzing paid media data, fixing micro inefficiencies, and optimizing campaigns for scalable gains
Marketing Manager at Business Unit - Cleenora / 5StarAir - Home Alliance - Remote
(2025-04 - 2025-07)
Contract Type: IC - Full-time Remote | Type: B2C. Results-driven marketing professional managing integrated strategies across SEO, GMB, Paid Media, CRM funnels, and sales conversion for three service-based companies under a single holding group.
- Lead full funnel marketing for Cleenora Home Cleaning and 5StarAir HVAC Cleaning, managing copy, strategy, creatives, and multichannel campaigns across Google Ads, Microsoft Ads, Reddit, email, SMS, and outbound
- Improve SEO and GMB performance and build automated funnels, landing pages, and forms using Go High Level
- Create Power BI dashboards for forecasting and performance tracking while managing a 20 thousand dollar monthly budget per brand
- Conduct customer behavior research, plan high converting campaigns, and support sales with Save as Lost processes and conversion training
- Improved ROI with strategic budget allocation
- Doubled revenue for Air Duct Cleaning and Dryer Vent Cleaning
- Grew recurring cleaning revenue by about 70 percent and expanded demand in LA and Miami
CRM and Marketing Specialist - SBR Worldwide, LLC
(2025-02 - 2025-04)
Contract Type: Full-time | Type: B2C & B2C. Sam Richter / Know More
- Maintain CRM accuracy, segmentation, and engagement strategies
- Execute outreach on email and LinkedIn to support lead generation and renewals
- Manage affiliate programs and customer communication workflows
- Build and refine automations for nurturing and campaign tracking
- Create performance reports and present insights and recommendations to leadership
Head of Paid Media - Shineray
(2025-01 - 2025-04)
Contract Type: Fixed-term Contract | Type: B2C. With the goal of establishing and setting up a fully functional performance marketing department with the right methodology and scalable structure, I worked at Shineray do Brasil (Teq Motors) for 4 months to help build their paid traffic operations from the ground up.
- Managed over 200 thousand reais per month
- Structured the paid traffic department and aligned data teams with scalable methodology
- Reduced CPL by over 30 percent & Tripled qualified leads to boost sales
- Expanded channels through Google Ads and TikTok Ads
Head of Paid Media - Funil Exponencial
(2022-01 - 2024-11)
Contract Type: Full-time / Associated | Type: B2C & B2B
- Led strategy and execution of ad campaigns across Google, Facebook, LinkedIn, and other digital channels.
- Managed ad spend of over R$ 200,000 in the last two years, generating over R$ 1.5 billion in total sales.
- Directed efforts for clients across 20+ industries, with nearly 80% of sales from the real estate market.
- Supervised a team of 12, including copywriting, video, image production, and client service teams.
PPC Specialist / Paid Media Manager - Polo Negócios Imobiliários
(2021-04 - 2022-03)
Contract Type: Full-time | Type: B2C & B2C
- Create media plans and digital advertisements. Manage paid traffic & organic traffic.
- Manage all digital channels for Polo and its subsidiaries (Polo Life & Polo Exclusive).
- Create and monitor landing pages. Manage and monitor CRM & email marketing tools (RD Station & Piperun).
Digital Marketing Freelancer - TXR Publicidade
(2020-08 - 2022-03)
Contract Type: Owner / Freelancer | Type: B2C & B2B
Product Marketing Manager - Dressbox
(2020-04 - 2022-05)
Contract Type: Part-time / Associated | Type: B2B
- Gained in-depth knowledge of the SaaS market, acting as PMM and connecting technology, marketing, and business areas to ensure consistent marketing actions.
Marketing Manager - Pluri Comunicação
(2018-07 - 2020-07)
Contract Type: Full-time / Associated | Type: B2C & B2B
- Served as the General Marketing Manager at Pluri Comunicação, actively participating in managing a marketing business that required an owner's vision and action.
- For the first time in my career, I received an invitation to become a partner in a business.
- The agency served the "Grupo Ativa," a holding company with 14 businesses in the services sector, ranging from outsourced cleaning to IT support. Managed a team consisting of a Designer, a Copywriter, and an Intern, ensuring high performance and delivery of results for the companies within "GA".
Communication and Marketing Consultant - Grupo Ativa
(2018-06 - 2020-07)
Contract Type: Full-time / Associated | Type: B2B & B2C
- Served as a communication and marketing consultant, guiding directors and the CEO with a strategic approach, providing tools for tactical teams to manage operations. This experience broadened my business perspective and enhanced my management and emotional intelligence skills.
Education
Bachelor of Marketing - Marketing - UNIVERSIDADE ESTÁCIO DE SÁ (2019 - 2021)
Marketing Director MBA - Marketing - NEXT MBA (2024 - 2025)
In Person Executive Education Certificate - Strategic Marketing Management - Ohio University College of Business | LAIOB (2026-02)
In Person Executive Education Certificate - Business Communications & Leadership - Ohio University College of Business | LAIOB (2026-02)
Data Science Co-op Diploma - Data Science - Cornerstone International Community College (2026 - 2028)