Caitlin Seward

Ambitious marketing professional with a background in building, maintaining, and running successful marketing campaigns to improve brand awareness and presence. Accomplished in producing marketing materials and coordinating events in the hospitality industry. Well-versed in leading teams of marketing professionals to meet and exceed digital marketing goals. Seeking a full-time or part-time marketing and/or events position with the potential to grow with your company. It could be event coordination, graphic design, digital marketing, or social media... Open to an exciting new experience!

Marketing & Events Manager

L'aromas | 2020 - Present

• Developed the social media strategy and content for 5 locations.
• Photographed high-quality food images for print and digital. 
• Conceptualized menu boards, posters, and advertising cards to support marketing objectives.
• Designed and developed a user-friendly website that increased site visits by 25%.
• Successfully planned, organized, and coordinated various events, including business meetings, wedding rehearsals, and fundraisers.

Greenleaf Medical Clinic | 2019 - Present

• Handled strategic planning and content strategy of posts across 5 social media platforms. 
• Performed market planning, collected and analyzed data, and worked on developing new business strategies.
• Created successful social media ad campaigns that generated leads.
• Led graphic design projects from concept through to completion.
• Planned and implemented original e-mail marketing strategies that increased the open rate by 12%.

Hudson's Bay | 2017 - 2018

• Oversaw the planning and implementation of merchandising strategies.
• Created eye-catching store layouts that showcase the brand and aesthetic of the company.
• Identified trends and monitored supply and demand.
• Collaborated with the marketing department to create successful events, projects, and campaigns.

Interaction Design Certificate 

Emily Carr University of Art and Design | 2018 - 2018

Fashion Marketing Diploma

Kwantlen Polytechnic University | 2015 - 2017