Candida Golia

Senior marketer and brand leader with 15+ years of experience driving brand growth and integrated marketing strategies for global companies across food delivery, technology and fashion. Proven track record translating business objectives into relevant brand strategies, high-impact campaigns and consumer experiences that drive awareness, engagement, market share and growth.

Experience leading multi-million-dollar media and production budgets, major agency partnerships and integrated campaigns across Canada, the US and UK. Expertise spans brand strategy, integrated marketing, media, creative, digital, social, content, influencer marketing, partnerships, and consumer insights.

Employer Brand Strategist - Internal Agency (MSTS) at Bold.com (prev. Monster.ca) (2023-01 – Present)

Mandate: Led creative solutions for client recruitment strategies and career sites. Focused on developing and executing client brand strategies, including Employer Value Propositions (EVP), competitive brand analysis, and content development for career websites. Selected clients: IKEA · Goodyear · Swisher · Helen of Troy · YMCA · Psycho Bunny

• Led Employer Value Proposition (EVP) development through discovery sessions, brand audits and stakeholder interviews.
• Developed employer brand strategies aligned with recruitment objectives, organizational culture and broader brand positioning.
• Led content and design development for new career sites, ensuring alignment with employer brand, visual identity and recruitment goals.

Marketing & Brand Lead, Quebec at Skip the Dishes (2015-01 – 2022-12)

Mandate: Led Quebec marketing strategy and execution across advertising, media, digital, social, PR, promotions, loyalty and partnerships in a highly competitive market.

• Led Quebec market growth strategy, developing regional marketing plans including culturally relevant advertising featuring local comedian Patrick Groulx to strengthen relatability and trust with local audiences.
• Successfully positioned Skip from #3 to #2 in Quebec market share as well as increased top-of-mind awareness from 14% to 22%.
• Led creative and media agency relationships and integrated multiple marketing disciplines around business objectives.
• Built and managed Skip's Quebec social media presence, using influencers, custom content and increased posting frequency to strengthen engagement and brand salience.
• Launched a Quebec loyalty program and increased promotional frequency to support retention, frequency and acquisition.
• Involved in national campaigns featuring high-profile talent including Jon Hamm, Katy Perry and Snoop Dog, alongside Quebec-specific creative.

Media & Ad Campaign Manager at Aldo Group (2011-01 – 2014-12)

• Led integrated advertising campaigns across Canada, the US and UK.
• Managed annual multi-million-dollar media and advertising production budgets across multiple markets.
• Led major external agency relationships, including media and creative agencies.
• Oversaw two major integrated campaigns annually from strategic briefing through production, media planning and launch.
• Developed media strategies spanning OOH, print, digital, social and sponsorships; managed budgets and cross-functional execution.
• Led ALDO's complete Project Runway sponsorship in 2011, integrating ALDO shoes and accessories into contestant design challenges as a major US brand awareness initiative.
• Participated in New York Fashion Week as part of the Project Runway activation, connecting the brand with the show's fashion ecosystem.

Marketing Coordinator at Aldo Group (2008-01 – 2011-12)

• Supported integrated campaign planning, production and media execution across internal teams and external partners.
• Coordinated seasonal marketing initiatives including photo shoots, copywriting and campaign launch packages.
• Supported multiple marketing projects from planning through execution in a fast-paced retail environment.

Marketing Coordinator at La Senza (2005-01 – 2008-12)

• Coordinated seasonal marketing initiatives including photo shoots, copywriting and campaign launch packages.
• Supported multiple marketing projects from planning through execution in a fast-paced retail environment.

BA in English Literature & Marketing – Concordia University

DEC in Creative Arts – Dawson College