Catriona Adam

Initiated all aspects of research design, usability research, customer insights, qualitative and quantitative analysis, data interpretation, and evidence-based recommendations in strategic reports. Led executive-level reporting, customer success, presentation development, client communication, and moderator relationships. Developed product roadmap and design, managed software strategy, feature definition, user-centered design, product roadmap development through to development and launch.

Founder - The Thick Data Co. - Penticton, BC

(2023-01 - 2026-01)

• Initiated all aspects of research design, usability research, customer insights, qualitative and quantitative analysis, data interpretation, and evidence-based recommendations in strategic reports.
• Led executive-level reporting, customer success, presentation development, client communication, and moderator relationships.
• Developed product roadmap and design, managed software strategy, feature definition, user-centered design, product roadmap development through to development and launch.
• Wrote and launched all marketing and thought leadership efforts.
• Managed founder leadership, business operations including accounting and legal, strategic planning, cross-functional coordination, decision-making to reach $100k revenue goals.

Director - Ipsos - Vancouver, BC

(2019-01 - 2022-01)

• Co-led a team of three usability and qualitative researchers to $1M revenue targets.
• Managed all aspects of client research projects from design, recruitment, fieldwork, and insights reporting.
• Expert in running local, national, international, and multi-lingual research.
• Responsible for business development, client relationship building, cross-team research project collaboration with quantitative partners.
• Designed training and onboarding documentation for new hire growth and development.
• Supported senior strategic insights special ops team with ghost writing thought pieces, webinars, white papers, and client proposals and presentations.

Senior Research Manager - Ipsos - Vancouver, BC

(2016-01 - 2019-01)

Customer Success Manager - Mobify (now Salesforce) - Vancouver, BC

(2015-01 - 2016-01)

• Provided training and guidance across dev teams as in-house internal research expert.
• Built, managed, facilitated, and fostered a Customer Advisory Board with regular workshops with top 10% of clients for in-person and remote feedback gathering to improve products.
• Advised leadership team on voice of the customer feedback and insights. Synthesized product recommendations to drive revenue and growth.
• Lead and improved UX process and launched NPS survey, delivering more clear bug reports and product improvements.

Customer Success Manager - Vision Critical (now Alida) - Vancouver, BC

(2013-01 - 2015-01)

• Ran and managed full-service insight communities, both quantitative and qualitative, including onboarding, recruitment, and quarterly reviews.
• Supported clients with self-service customer insight communities, providing SaaS onboarding, strategic road mapping, and feature adoption.
• Worked cross-functionally with sales team at hand-off and onboarding, renewals; product for bug and feature requests.
• Partner in qualitative ad hoc research team responsible for $1M annual revenue.
• Supported research design for usability projects for all clients from design to reporting.

Research Manager - Vision Critical (now Alida) - Vancouver, BC

(2010-01 - 2013-01)

Research Associate - Vision Critical (now Alida) - Vancouver, BC

(2009-01 - 2010-01)

Bachelor of Arts - Political Science - University of British Columbia (2009-01)

Accreditation - Strategic Management & Innovation - Copenhagen Business School (2016-01)