Chad Abdo

Global CPG/FMCG visionary with 20+ years of experience driving growth and leading brand transformations across the Middle East, Europe, Canada, Asia, and North Africa. Recognized for accelerating market share in challenging categories. Adept in applying a diverse global perspective to shape high-performing commercial organizations.

• CARLSBERG Group, World’s 3rd largest brewer with 140 brands
  • Marketing VP | CMO
    • Toronto, Canada 2023-Present
• DIAGEO, Global Leader of Beverage Alcohols (Johnnie Walker, Smirnoff, Guinness, Don Julio, …)
  • Global Innovation Director
    • Toronto, Canada 2021-2023
• HEINEKEN International, World’s 2nd largest brewer 
  • Global Business Development Director (Head of BU)
    • Amsterdam, The Netherlands. 2018-2021
  • Marketing Director 
    • Seoul, South Korea 2014-2018
  • Country Manager (Joint-Venture market)
    • Casablanca, Morocco. 2011-2014
  • Marketing Manager 
    • Beirut, Lebanon 2008-2011
• Other Sales & Brand Management Roles in CPG
  • Incl.

    Kimberly

    Clark, Mars Wrigley 

    • Beirut, Lebanon 2003-2008

1. MBA
   • American University of Beirut, Lebanon
   • 2007-2009
2. Business Fundamentals
   • Schulich School of business, Canada
   • 2002-2003
3. HBA Economics & Business (Summa Cum Laude)
   • York University, Canada
   • 1999-2003
   • GPA: 3.9/4.0