Chayma Chedhly

Professional in project coordination, operations, CRM and process improvement, based in Quebec and open to mobility.

Experience in deliverable tracking, reporting, KPI analysis, stakeholder coordination and workflow structuring. Execution-oriented profile focused on operational clarity and business impact, with a strong interest in SaaS, consulting, education and digital transformation environments.

Marketing Project Management in a Consulting Firm - B3Consult - Quebec, Canada, a distance

(2025-11)

• Coordinated the operational tracking of marketing and consulting projects: deliverables, timelines, priorities, dependencies and blockers.
• Produced dashboards, progress reports and executive materials to enhance project visibility and decision-making.
• Analyzed marketing KPIs and proposed improvements to campaigns, leads, reporting and tracking processes.

Academic, Administrative and Student Recruitment Operations Coordinator - Cumberland College - Quebec, Canada

(2025-09)

• Coordinated academic and administrative operations: admissions, enrolments, student files, schedules, facilities and internal communications.
• Analyzed student attendance, validated data and produced weekly and monthly reports to support institutional tracking.
• Prepared meeting minutes, presentations, strategic documents and action follow-ups to support senior management.
• Coordinated the development of professional partnerships to strengthen college visibility, student employability and access to internships and job opportunities.

Marketing / CRM, Lead Generation & Digital Campaigns Officer - Wall Street English Tunisia - Tunisie

(2022-04 - 2023-05)

• Managed leads via HubSpot CRM: segmentation, qualification, prospect follow-up and coordination with sales teams.
• Created landing pages, forms, digital content, email campaigns and B2B/B2C conversion journeys.
• Analyzed performance via HubSpot and Power BI: leads, engagement, conversion and optimization opportunities.

Junior Consultant, Project Management & Business Transformation - KPMG - Tunis, Tunisie

(2021-08 - 2022-03)

• Supported the management of consulting and business transformation projects: deliverables, project plans, client coordination and executive reporting.
• Tracked timelines, priorities, risks, action plans and tracking dashboards for managers and steering committees.
• Analyzed existing processes to identify opportunities for simplification, optimization and operational improvement.

Multicultural Communication and Project Coordination - Ford Motor Company

(2025-01 - 2025-04)

Structured research, summaries and communication materials in an international corporate environment.

Marketing Coordinator - DeepSight - Realite Augmentee

(2024-06 - 2024-08)

Coordinated digital content, B2B materials and marketing messages for a technology company.

Marketing Manager - Hive Advertising US

(2023-04 - 2023-06)

Conducted market analyses, benchmarks and campaigns focused on visibility, engagement and acquisition.

Master's - International Management Sciences - ESG UQAM (2023 - 2025)

Bachelor's - Finance - Universite Libre de Tunis (2020 - 2021)

Certification - Digital Marketing & Content Strategy - GOMYCODE

Certification - Graphic Design - Tunisian Training Consulting